Thank you to “The Champions Of The Dirty South,” otherwise known as our friends at We Are The Process. The Tanker letterman will work lovely in the chilly, windy weather I’ll be faced with over the coming weeks. Read the rest of this entry »

With the changing seasons, the time is here to switch gear in preparation for cold winds, rain and other forms of inclement weather. Thankfully, We Are The Process plans to help everyone transition in style with their upcoming items for fall and winter. The whole line is full of must-have’s for me but, if you want to zone in on one particular piece to snag, I’d say aim for their varsity jacket. Read the rest of this entry »

WATP’s Larry Luk blessed me with their upcoming New Era cap, the Quilt Pattern P logo, last week while we were in the A. Clean and mighty mean much like everything else the Atlanta-based crew creates. Read the rest of this entry »

Watching We Are The Process grow is akin to watching an upstart artist slowly rise in popularity. What starts slow begins to gain momentum and it seems as if WATP’s reaching the point where folks are paying attention. Read the rest of this entry »

Consider the following bits of information PSA’s and our way of showing support to other sites we like and love the fact they’re taking part of their online energy and using it for good offline. Read the rest of this entry »

Always a good day when the mailman comes bearing gifts from East Point, Atlanta. Inside the bag, a few tees from my friends at We Are The Process aka one of the best brands doing it. Read the rest of this entry »

Extremely dope collaborative project by two Southern heavy-hitters as We Are The Process and Nice Kicks figuratively square off in a style matchup and to pay tribute to America’s baseball heritage. Each respective brand produced a line of gear and then combined for the “Southern Series” logo tees to commemorate the alliance. Read the rest of this entry »

One of my favorite rising clothing labels and Southern sartorial brothers, We Are The Process releases their Spring 2011 Lookbook, providing a glance at their upcoming releases before the temperature breaks. This season’s collection, “Join or Die,” harnesses rebellious Americanism used to original found our country mixed with Southern inspiration. Read the rest of this entry »

Karen La Colombiana

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Clifford Taught You Well, Tiny [C&D] Read the rest of this entry »

Process’ “Ivy League Of The South” Raglan is the shirt equivalent of a mullet, in a good way. Aside from the understated overstatement across the chest, my major draw to the shirt is the shirt’s versatility, specifically the cut of the sleeves. Read the rest of this entry »

Having just mentioned our friends a few weeks ago, it’s only right that we share the news that Process is hosting a holiday sale in their online boutique. Several of their memorable tees, crewnecks and caps have received price reductions. So if you’re in the market for gear, check the site, that’s if there’s leftover cash from Black Friday.

In clothing, ambiguity works if the themes lend themselves to various interpretations and embody a spirit, both of which make the wearer feel a certain attachment to the product. With that in mind, Southern-based Process scores with their Fall/Winter 2010 release, which uses the interpretative line “going the way of the buffalo” as the working motto. The words are smart, the images distinctive Read the rest of this entry »