
Alternate Cover of Vibe’s March 2009 issue. Thanks To EH.
Vibe is officially under observation as rumors have surfaced that they may not have enough money to print the upcoming issue.
Executives from the Wicks Group (Private Equity Owners) came to the office on Friday and met with CEO Steve Aaron and Publisher Edgar Hernandez. Things around the office are very tense.
The tipster says that more meetings are scheduled for this afternoon. And they say that the only ads Vibe has booked for the March issue are “Army, Carson Soft Sheen & Jamster”—not even a fifth of the usual number of ads.
While this may be a rumor, there is often a sliver of truth in each fruit off the grapevine and since this one deals with ad space it probably does ring a more true. Ad sales are an essential part of the lifeblood that keeps a magazine’s ink pumping. To not have 4/5 of your ads filled would be detrimental and would have any magazine scrambling. They may be able to fill enough ad space for this issue or call in some favors. But if Read the rest of this entry »