Somebody put out an APB for the Lieutenant Ricky Ross and tell him he lost the battle. It’s over. Finito. Not that there was ever really any “beef” to begin with. The marketing plan was real slick Rick, though (no Ricky D.) You knew Deeper Than Rap was a solid album; not good enough to go the distance, so you needed an extra push that you couldn’t accomplish with your music. You went at then-dormant 50 Cent, in hopes of mooching off his celebrity to garner attention for your project. The reasoning was lame. Walked by you at an award show without smiling, took the last bear claw in the vending machine–whatever. Marketing ploys 101 at their finest.

It worked, kinda.

Trilla was essentially better but there was no hoopla behind it. Just the Bawse doing his civil duty on rap tracks. But as the real “L” in the 50-Ross fuckery is how Curtis played along with the game and kept it strictly on antics. Take Before I Self Destruct. There’s a couple of MCs that catch a bad case of the diss on there but nary a mention of the double R. He embraced the Curly shit and we laughed as your stared on incredulously. And you failed to convince anyone that Triple C’s was anything but a poor rich man’s G-Unit.

All the while, Fiddy’s been parading around with your baby mother–who’s now sparring with your other alleged nemesis, Pretty Boy Floyd. Spanking your son while you’re on the road.

Remember. “Mafia Music” did this to you. And you had the nerve to proclaim Deeper Than Rap was going to outsell Get Rich Or Die Tryin’. Negro please.

…listening to Fat Joe is dangerous. As you can see, Young Buck experienced the effects as well. Shawty wanna ride? I think not. Read the rest of this entry »

…after listening to Fat Joe.

If there’s one thing The Game, Ja Rule & Fat Joe can count on, it’s having to prepare a response to a 50 Cent preemptive attack. The most recent victim being Joey Crack as he’s set to release the third installment of his anti-hater album series, Jealous Ones Still Envy 2 (J.O.S.E. 2). Read the rest of this entry »

“…You Broke My Heart.”

The word has begun to trickle out, summed up quite well by DJ Xplosive. Since no one else loosely related to the blogger side of things has said a word, I’ll break the ice.

In terms of manipulating/gaining the attention of the innernuts, The Hamiltonization Process was a stroke of pure genius by Charles & his team. Fairly well executed, individualized projects every two weeks, premiering @ some of the best & truest Hip-Hop sites around. The Pink Lavalamp was slated to release via the good folks @ OnSmash, the final installment in the three month long Process.

But then the monkey wrench was thrown in the game… and the project debuted @ ThisIs50.com.

Here is where the We — the You & I — might have to part ways. If you’re of the school of thought that says when a bigger opportunity comes, you take it… well, you might want to stop reading. This is your fork in the road. Read the rest of this entry »

Link courtesy of ThisIs50. Read the rest of this entry »