
Remember when a quarter could buy you a song in one of these ancient machines?
Warner Music Group will begin an interesting trial test this month, one where they will begin pricing music differently than the typical “a buck per song” model that’s the current format with iTunes.
Warner Music Group plans to run a test starting this month through Digonex Technologies on various unspecified online music stores in which certain songs be priced dynamically. Like an artificially intelligent version of Amie Street, Digonex “gathers sales data in real-time, analyzes purchasing behavior, and sets new prices that hit the ‘sweet spot’ where consumer demand and market potential meet.” Nettwerk Records experimented with the same system last year, charging 33, 66, or 99 cents for singles, and between $3.30 and $10 for albums.
As one of the “big four,” WMG has a slew of material to offer. In a market where you’ve got teens & others conditioned to paying for ringtones, this might not be a bad move and even a way to court those who typically don’t pay for music. If I like artist X, I wouldn’t see an issue with chucking out buck to buy a few tracks instead of just one song for that same price, even if it were nothing more than a good faith purchase. Even if gas prices & inflation aren’t going down, it’s good to see music making it’s way and adapting to supply & demand because not much beats the current state of free. But if they charge more than a wooden nickel for Souljah Boy songs, I’ll be thoroughly pissed.
Would you pay for digital downloads if they were cheaper?
Warner Music Group Plays with the Price of Music [Wired]
Stray Shots
MC Lyte – Lyte As A Rock
Chaka Khan Feat. The London Symphony Orchestra
Nature – Wild Gremlinz
Miracle – Miracle
Steely Dan – Can’t Buy A Thrill
Steely Dan – Countdown To Ecstasy
Maxwell-Embrya
Rhyme & Reason OST
DJ_Drama_And_Little_Brother-Seperate_But_Equal
Stray Shots