Mere mortals and supernatural inhabitants of the vast Hip-Hop emporium, the time has come upon us for the mass exodus of culture in SXSW. Imagine your favorite MCs combined with acts you’re generally curious in on top of names you’ve heard of but never had the chance to check out and what do you get?

Behold… Read the rest of this entry »

Variety:

“A couple of years ago, Lewis Jay Meyers, a co-founder of the South by Southwest Music Conference and Festival in Austin, Texas, stood in the middle of Austin’s blocked-off Sixth Street, the heart of the club district, as SXSW attendees poured down the sidewalks and traffic lanes. Meyers shook his head in amused disbelief and said, “You know, this isn’t quite what I envisioned when we started this.” Read the rest of this entry »