Primitive Shoes adds a Space Jam spin to Gourmet’s well known Quadici shoe. The upper sports a patent leather foxing that wraps the shoe while the ballistic nylong upper, translucent soles and blue stitching across tongue definitely point to where this one’s inspirations come from. Read the rest of this entry »

The Jaro sisters – Justene & Dawn – something something Primitive & Rook. Buy a shirt. Read the rest of this entry »

The boulevard boys at Primitive are clearing out the old to make room for the new. On Saturday and Sunday, all merchandise will be 20% off both in-store and online. Read the rest of this entry »

Whether you credit the good folks over at Primitive’s keen eye or natural attraction for the inclusion of Alexis Lopez in the fold is a moot point. We are all better men and women for it. Showing that they are more than eye candy is another ballgame all together. Leveling out the playing field is what first class companies do and with their Spring 2011 campaign, Primitive Shoes look to prove their worth as the weather gets better. Read the rest of this entry »

Primitive’s spring collection will be available online and in-store starting Saturday, April 2nd. Now that we’ve gotten that out of the way, focusing your attention to the behind the glass look at the photoshoot with the lovely Alexis Lopez should brighten each and everyone’s day. Read the rest of this entry »

Oh, Mylanta Something something something Primitive sure does feature the best models around. Remember Alexis Lopez? Yeah, last time we spotlighted her, she was draped in a snakeskin belt. Now, she’s unveiled as the latest in Primitive’s “Twenty Questions With Netkin,” which you can read to learn all about her. Read the rest of this entry »

A few days ago on Twitter, I announced that I needed a new snakeskin belt, because that’s what Southern G’s tend to rock. Lo and behold, Primitive has their new Snakeskin Boulevard Belt, the Red Cup crew’s first accessory they’ve created. And they have the lovely Alexis Lopez to model it. Read the rest of this entry »

The team on the boulevard drops their Summer ’10 Lookbook and it’s filled with graphic tees, shorts & New Eras. Plus a few shots of chicks. *Thumbs up* Read the rest of this entry »

Most heads are already aware that the Infared 90′s will be hitting retailers again on July 24th. But just in case you didn’t know, Primitive Shoes did a shoot and interview with half Filipina, half Boricua beauty Justene Jaro to remind folks that…hell I forgot. Just look @ her. And the shoes. Read the rest of this entry »

Who cares if a majority of the country is dead in the middle of winter? It’s warm in Cali and the red cup crew @ Primitive come through with nice tees for future wear. I’m sure there’s some Heavy Metal band that inspired this shirt. While the influence is speculation, I’m 100% certain it’s Billy Bad Ass. A few more shirts and crewnecks featured below, all available @ Primitive’s online shop.

White tees are quite alright for the summer. But if you want to keep it simple yet still switch it just a bit, opt for these C&C tees.

More pics of other shirts after the break. Cop these and other colors @ Primitive. Read the rest of this entry »