As our economy here in Michigan currently resides alongside Splinter and the TMNT gang in the sewer, Governor Granholm and her old fogy cronies have enlisted some of the Dirty Mitten’s most notable faces to clean up our image and bring customers back to the Great Lakes State: Coach Izzo, Mitch Albom, The Captain and a few unrecognizable big-wig business-types who know Bo Diddly about sports. Then, rather surprisingly, at the :22 mark is none other than chronic Tronic delivery man Black Milk, promoting what else but ‘Fresh Milk!’ The b-roll of his voice may last longer than his grill, but the fact that Black simply got the nod amongst local gods shows that Popular Demand couldn’t have been more true.

I wonder why Trick Trick didn’t get the look?

*Imagines Trick posted 100-deep on 7 Mile and Mack standing over bodies of bloody rappers, hoisting those bazookas from “Can’t Fuck Wit My City” and proudly yelling, “Fire Power!”*

Over the last decade or so Detroit carved out a nice identity for itself among Hip-Hop cities. It’ll never have the history of New York or the aura of Los Angeles, but it’s cultivated a culture that breeds emcees and producers with a distinct sound; a mixture of Motown and steely grit that’s been the city’s lifeblood for many years. Enter producer/emcee Black Milk looking to expand upon his last album, Popular Demand, and follow the footsteps of the likes of J Dilla, Royce Da 5’9”, eLZhi and Guilty Simpson by building his presence on the national radar. With his latest offering, TRONIC, Black broadens his production range while remaining true to his Detroit roots. Read the rest of this entry »