In Yelawolf’s latest video for Trunk Muzik 0-60′s “Marijuana,” the Southern MC tosses around bushels of America’s favorite cash crop while professional skateboarder Paul Rodriguez totes a straw hat and shotgun. Sounds like an effective, cut-and-dry aesthetic to frame the video. Read the rest of this entry »

P-Rod and Nike SB recruit Nasir for narration in this commercial for the skater’s fourth sig shoe, the Zoom Paul Rodriguez 4. Read the rest of this entry »

Ever wonder how Nike can justify those million dollar contracts they throw at athletes?  Besides selling shoes and representing the swoosh in everything they do, the athletes play an integral role in every pair of shoes filled with air.  Comedian Brand Advocate David Koechner felt the time was right to finally let us all in on Nike’s dirty little secret.  We all go on with our days thinking nothing of our air filled kicks, almost taking for granted the cushion they provide.  After peeping the brief exposé below, you’ll have a new found appreciation for the thankless job these athletes provide for us.

And if you believe that, I got a bridge in Brooklyn you might be interested in.

The preview was before, here’s the full version just released today. Read the rest of this entry »

Nike SB with a short spot (longer version, coming soon) for Paul Rodriguez entitled “Today Was A Good Day,” with Ice Cube making a cameo. Read the rest of this entry »