While everyone else was in hot pursuit of the Concords and other December releases, I spent my days tracking down a pair of the “Blake Show” Hyperdunk Supreme from Nike’s “Lockout Pack.” House Of Hoops’ releases always pose a headache when you’re hundreds of miles removed from those stores and there’s no accompanying online release, but the chase admittedly plays a role in the sneaker’s allure in many ways. Read the rest of this entry »

Celebrating their forum’s “10 Years & 200,000 Members,” Sole Collector gets another exclusive Nike release, this time using the Hyperdunk 2010. Straight case of contrasts here with eye-popping shades of blue and green placed alongside a triple-black upper and tonal Swoosh. Read the rest of this entry »

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Larger than life banners displaying prospective members of Team USA basketball, frozen in time in the midst of signature moves. Mannequins wearing uniforms with various country names emblazoned across the chest. Basketballs strewn across the floor, bearing slogans such as “celebrating local heroes” and “embracing a better game.” And tables of bold, brightly-colored sneakers.

Sneakers strategically positioned on metal tables, hoisted on wall displays and beckoning curious eyes to touch them. Several rooms dedicated to showcasing Nike’s latest offerings in style and footwear technology. While there was tons of information shared and plenty of people on hand to disseminate it, the sneakers were the main draw for me at Nike’s World Basketball Festival media event. The whole Festival introduction experience was astonishing, but being a part of the unveiling of select models of kicks had to be the most striking. Read the rest of this entry »

For the past three days, I’ve been hunkered down in Manhattan, immersed in Nike Basketball’s media event to announce their creation of the World Basketball Festival in partnership with USA Basketball. From new sneakers, to plans to takeover NYC hoops this summer (sorry LBJ), the partnership’s ultimate goal is to use the sport to foster a global impact on communities.

Once I get situated, I’ll share a full disclosure of all that I saw and heard. Until then, check the full press release by clicking here. Read the rest of this entry »