When it comes to an aspiring MC’s career, a solid rap name is just important their actual talent. Coming up with that proper moniker, however, isn’t always so easy. In a world were reinforcement rules, the descriptive variability can be taken so many ways. Dumbed down or desperately deep. Dickies or leotard Levis. Big or Lil.’ Kid or Man. Hot or cold. Government or given. There are so many choices, but technically, it doesn’t really even matter. It’s not about what it says or means, as much it’s about how well it can be pushed to the people. See: Mike Jones. Read the rest of this entry »

I know we don’t normally post new Ne-Yo, but this one is worth mentioning.

Not because the melodramatic synths could have me falling for any ol’ girl walking down the street. Not because the boomer bass drum compliments it perfectly. Not even because Ne-Yo’s pitch-perfect voice makes me comfortable listening to love songs by myself on a Sunday afternoon.

Nope, none of those reasons.

The sole reason this track is getting upped is because the featured rapper goes by would could potentially be the worst rap name I’ve ever heard. Read the rest of this entry »