Spring may not be in the air just yet but a pleasant photosynthesis is definitely around the corner. L to the R to the G is gearing up to keep you looking good and gangsta and guess who is combining the best of the both with his presence for their 2012 lookbook? Read the rest of this entry »

Rocksmith:

“The Rocksmith team headed down to New Orleans for a spring 2012 lookbook video, shot by Lazlo and featuring the team of premiere skate boutique Madsoulz. Their chant of “Swag Gumbo” was exactly what we were thinking Read the rest of this entry »

God is clearly trying to get me to cop some of this Orisue gear.

Just last week, my wife gave me my monthly allowance and I hit up a few local boutiques to scope out some gear. The Orisue wovens caught my eye and I made a mental note that I’d come back and grab some when I wanted make an all-out shopping spree. The very next day, Gotty™ hit me up with Orisue’s Holiday 2011 lookbook, which made me want even more of their gear. Read the rest of this entry »

With the changing seasons, the time is here to switch gear in preparation for cold winds, rain and other forms of inclement weather. Thankfully, We Are The Process plans to help everyone transition in style with their upcoming items for fall and winter. The whole line is full of must-have’s for me but, if you want to zone in on one particular piece to snag, I’d say aim for their varsity jacket. Read the rest of this entry »

We try to measure out your exposure to our Rihanna-mania to our best ability but when you’re hot, you’re hot and these days RiRi is sizzling. Since another day has went by without the mythical J. Cole sex tape springing a leak, feast your eyes on the candids from her latest campaign with Emporio Armani Underwear and Armani Jeans. Read the rest of this entry »

With any normal season, Supreme’s releases can be mixed with standouts alongside “who the hell is going to wear that?” material. Today, they released their entire Fall/Winter 2011 Collection lookbook and dare I say the its filled many more hits than misses. Read the rest of this entry »

Watching We Are The Process grow is akin to watching an upstart artist slowly rise in popularity. What starts slow begins to gain momentum and it seems as if WATP’s reaching the point where folks are paying attention. Read the rest of this entry »

Rocksmith decided to escape from New York and took their talents to South Beach, Florida. But the move was only temporary, long enough for the gang to shoot for their Summer 2011 Lookbook. Read the rest of this entry »

The late ’80s saw Black filmmakers gaining prominence in a renaissance led by Spike Lee. However, Lee’s influence wasn’t limited to film and still remains strong, as evidenced by dope.’s Summer 2011 lineup. Read the rest of this entry »

Whether you credit the good folks over at Primitive’s keen eye or natural attraction for the inclusion of Alexis Lopez in the fold is a moot point. We are all better men and women for it. Showing that they are more than eye candy is another ballgame all together. Leveling out the playing field is what first class companies do and with their Spring 2011 campaign, Primitive Shoes look to prove their worth as the weather gets better. Read the rest of this entry »

Silly clothing lines with your up-to-date catalogs. As one of the more enigmatic collections out there, Artful Dodger is looking well into the year when the leaves spend more time on the ground, in all their golden brown glory. AD stands as median where Hip-Hop and crass rock meet, offering something for everybody, with several crevices included to allow minor technicalities like individuality and identity to poke through. Read the rest of this entry »

One of my favorite rising clothing labels and Southern sartorial brothers, We Are The Process releases their Spring 2011 Lookbook, providing a glance at their upcoming releases before the temperature breaks. This season’s collection, “Join or Die,” harnesses rebellious Americanism used to original found our country mixed with Southern inspiration. Read the rest of this entry »

10.Deep:

“Camos, pattern embroideries, plaids, stars, stripes, and snapbacks – the Spring 2011 collection embodies the neu-vintage spirit that we’ve cultivated over the last few years. For the season’s lookbook, we gathered friends – old and new – to the type of setting that inspired this season’s design. Read the rest of this entry »

10.Deep releases a quick teaser video sharing pieces from the upcoming Spring 2011 line. Yes, that’s my man 50 grand Grip Plyaz as one of the featured models. Big up to Grip and Kei, Ben and co. at 10.Deep. Read the rest of this entry »

Instead of chasing trends, PRO-Keds relishes their position as originals, able to remain relevant without invoking bells and whistles. The company’s 2011 Spring shoe line debuts under the highly-accurate tagline “Old School meets New School” with a dope video and lookbook shot in NYC by Eric Luc with direction from Dark Igloo, both versions incorporating lasting images of cool. Read the rest of this entry »