LL once said “It’s hard to stay hungry when your pockets are so fat.” True, the need to give your craft 110% can be an exercise in futility when you have revenue coming in from multiple ends. However, all things considered, LL Cool J has never steered too far off course. While he hasn’t always made the best decisions musically (a factoid that he’ll readily admit to), how many rappers can measure up to Cool James in terms of consistency and longevity? 23 years and still counting. If you were born after 1985, what could you possibly tell him about Hip-Hop? Probably why he still calls himself the G.O.A.T.
But even the greats have uphill battles to climb and while LL insists he’s up for the challenge, he knows he has to show and prove on his thirteenth (yes 1-3) album Exit 13. Read along as the living legend who has entire Hip-Hop tour named after one of his songs, shares his formula for creative inspiration and why you can never compare him to Will Smith.
TSS is now rockin’ with the G.O.A.T…

TSS: LL!!!
LL Cool J: What’s happening baby?
TSS: How you doing?
LL Cool J: Every thing’s good, what’s going on?
TSS: Nothing much. Alright, off jump, you have to clarify something for me. How does a rapper, whose FIRST album came out in 1985, escape the “old-school” stigma?
LL Cool J: (Laughs) Yo…(Laughs) Like, I’ve been telling everybody and I think it explains it the best is, I’m not trying to be old-school or new school. I just focus on trying to be classic and making music that I love…and I’m true to. That’s it. I’m not pretending to be 15, not pretending to be a teenager or younger than I am. But I’m not gonna let people force me to be older than what I am either. I’m just being who I am.
TSS: Yeah, because most of the rapper’s who technically would be considered you’re peers, ain’t even your peers know what I’m saying?
LL Cool J: (Laughs) I know man. Look: I’ll be the first one to admit that I’m truly blessed. I think one of the Rolling Stones, one of Mick Jagger’s boys said it best: “My luck ain’t run out yet.” Ya know? (Laughs) It’s like one of them things. Somebody had to do it! I’m just glad it was me!
TSS: No doubt! O.K. This Exit 13 title. What does the name entail? Is an exit from Def Jam or the game all together???
LL Cool J: I’d say it’s an exit from Def Jam but not so much Def Jam in its entirety. It’s an exit from this contract; my current contractual obligation to Def Jam. And it also represents a transition, where I’m going to be helping more artists get on and really focus on that aspect of my career. I did launch a lot of careers, from Foxy Brown and DMX, although the Rap community in general doesn’t really acknowledge it as such because they don’t know the politics behind it. But I definitely launched these artists — and I wanna help more people in that way. So it’s a transition of my “exiting” the solo artist mode and really helping this younger generation go forward with their music. And it’s my deal with Def Jam so we’ll see what happens in the future with that.
TSS: So is this the original contract from when you made Radio? You signed a 13 album deal from start? Read the rest of this entry »