People say what they will about Waka Flocka’s presence in the rap game, not that he cares good or bad, but he always finds a way to associate his name with a hit amidst any ongoing drama. “Round of Applause” has been making booty meat conduct standing ovations in strips clubs across the nation since it dropped last year and the upcoming video hints that it’ll make good on the eye candy spots and so much more. Read the rest of this entry »

A quick behind-the-scenes look at the video shoot for Common’s latest single, “Blue Sky,” for his upcoming The Dreamer, The Believer. The video was shot last Friday in Los Angeles by director Paris Read the rest of this entry »

J. Cole does a lot of interviews. Probably more than we, as fans, would like because it only seems to lengthen the wait for his debut to drop. But his talks with HardKnock always seem to be a bit better Read the rest of this entry »

What started off as watching a kid from Compton’s YouTube video of him rhyming over Jay-Z and Alicia Keys “Empire State Of Mind” has turned into something I never saw coming. Kendrick Lamar is one of those rare breeds in the form of public opinion. Every conversation I have ever had about the guy with people who have heard his music has all centered around one basic response. “Yeah, Kendrick’s got it.” Read the rest of this entry »

What started as an offbeat conversation in June came to fruition this past Saturday at SXSW in Austin, TX. Months ago, Nick from HardKnockTV and I were chatting it up in route to Rucker Park as a part of Nike’s WBF. Our mutual love of music, previous SXSW experiences and the idea of “let’s do a basketball get-together for everybody while we’re in Austin next year.” Read the rest of this entry »

Nick from HardKnock, April Bombai, Devi Dev and I were starving after all the crap ended on Friday night in Austin. Tired but filled with too much child-like energy, we wandered the street before agreeing that another night of pizza would be the choice again. We walked to one of the eighty pizza joints located on 6th Street and, while we were about to place our orders, then glanced out to notice Fabby Davis, Jr. walking our way with a few pals. Read the rest of this entry »

It’s easy to fly under the radar in the rap game these days. Tons of fans constantly have their eyes and ears on rappers’ day to day matters expecting routine leaks and news like clockwork. Meanwhile, rappers who stay quiet “too long” in internet time make people start wondering if they’ll end up on a milk carton. Read the rest of this entry »

It doesn’t take the most religious person in the world to understand the power of a blessing. While I’m not familiar with his theological practices, Big Sean is a testament to such. Touring the world with Kanye and possessing one of the most in demand names of the moment are second nature now. Read the rest of this entry »

And by “hustlin’,” this means still on the road promoting everything associated with his brand. Someone once said, “hard work beats talent when talent doesn’t work hard.” In the case of Big Boi, it’s the two working together in harmony to create positive results. After worrying if we would ever see the release of any new music from the big homie only months ago, Read the rest of this entry »