The lady & I went out last night to take in some high school basketball action at the regional tournament. Even though I was off the clock, bloggers don’t rest & we’re always looking for inspiration/fuckery to write about.

Alas, while @ the game, I found something.

And cuz’s Fubu jacket was damn near Read the rest of this entry »

Words By David D.

I still remember the commercial. LL Cool J. White Background. Mr. Todd spittin’ like it was ’88. The subject: FUBU.

FUBU came to the south at a pivotal time for me. It was 98′. I was twelve and about to partake in that very important Mother-Son discussion (second only to the Birds and the Bees) in which I meekly request to stop hittin’ up Wal-Mart to get fly for school.

Before FUBU came to us in the South, we could always tell a person from up North. They were the cats rockin Timbs and some sort of shirt with a name brand we’d never heard before and could barely sound out. FUBU was the precursor to the eventual LRG, Ecko. Enyce, etc. most of us have been wearing for years. It was the first urban designer brand that we really saw in southern department stores. Prior to the FUBU explosion, Starter jackets and sports jerseys were the barometers for flyness. The psychological effects of this change cannot be overstated. Instead of wearing reminders that the only way out was being skilled with a Basketball or Football- we began wearing symbols of Black entrepreneurship by wearing clothes developed and marketed by a group of hard working and young African American men. The acronym, For Us By Us, is a unifying and positive statement for youths to have on their chests. Read the rest of this entry »