Shareefa is pretty adept in what she does, yet four years since “Need a Boss,” it seems like people still don’t know it yet. Instead of throwing in the towel or getting knocked by some sleazy industry lemming, she linked with Don Cannon for the incredibly impressive The Misunderstanding of Shareefa. Billed as mixtape, the DTP songstress belts out original material featuring Raheem DeVaughn, J.U.S.T.I.C.E. League and the Trackmasters among others. Maybe now, you’ll catch her drift. Read the rest of this entry »

Since Ludacris releases his own albums at a 4:1 ratio in compared to the rest of the artists on his label, it was only right he find a suitable product placement for them in exchange. Featuring a Lil Scrappy song you probably would have ignored otherwise, Sheneka Adams stars in what hopefully jumpstarts this viral series into more frequent clips. Think of it as a Cooler redux. Read the rest of this entry »

Luda’s Battle Of The Sexes came and went like a one night stand, barely leaving a hickey on your iPod. But with Operation DTP/Def Jam, there’s money to blow (and hoes that do too) so, all you ladies out there get to live vicariously through the album’s latest visual. Read the rest of this entry »

For an album that teetered on the edge of the dumpster bin, Battle of the Sexes delivers a polished final product of big beat party anthems. Of course it’s Ludacris, so we shouldn’t be surprised that anything bearing his name has at a minimum threshold of quality. Indeed many songs on Battle Of The Sexes, including the ubiquitous lead single “How Low,” recall Luda’s debut Back For The First Time. The ATLien is in full rapid raunchy mode, throwing out crisp odes to booties and boobies everywhere. Read the rest of this entry »

Shame on the aggin who continues to sleep on PC’s latest musical stride. Their record label included. Better late than never, though, this duffle bag boy reunion with Lil Wayne was featured on Flight 360: The Takeoff sans Baby–who adds his usual dosage of alligator-draped-something to the mix. Read the rest of this entry »

Ludacris and Nicki Scissorshands go blow for blow in what is allegedly the best track on Battle Of The Sexes. I dunno bout those proclamations when there was nothing notable being spewed; just another Nicki Minaj guest appearance. The real downfall is the video, though. Read the rest of this entry »

Ludajuice may be a pyramid scam beverage nourishing for the body but Conjure is the drank that gives Ludacris his lyrical tenacity to stay ahead of the game in this new decade. Battle Of The Sexes is up next but for now, get tipsy to ‘Cris ripping into all the latest instrumentals of the past few months.

Download responsibly. Read the rest of this entry »

As explicit as the brandish on the sobriquet reads, Ludacris’ Disturbing The Peace label isn’t making much noise these days. Undeterred, Tity Boi & Dolla Boy, collectively known as Playaz Circle, stay playing their position well enough to see gameday action. Gearing up for their 2nd trip to the big leagues, Flight 360: The Takeoff is a polished approach to the world of trunk rattlers and “stackin’ cheese.” Read the rest of this entry »

Jeez Louise, usually I can tolerate a Playaz Circle song because the beats knock. Read the rest of this entry »

Nothing but car show going on, especially the old schools.

Footage from a recent show @ FIU in Miami. Luda kicks a few lines then gives way to Jaycee, who proceeds to cut, scratch & spin his way through things.

*Insert your Eargasms pleas in the comments section*

Salute to AJ @ DTP for the assist.

Swagga Like Us Concert Pt. 1

Here’s some more detailed footage of the Swagger Like Us concert from the other day. You already read about their latest edition in The Cooler. Now watch how Disturbing The Peace…well disturb the peace along with a couple other DTP materials. Read the rest of this entry »

Ludacris & DJ Drama team up to present Gangsta Grillz: The Preview, which is a precursor to his upcoming album, Theater Of The Mind. Tracklisting & link after the break. Read the rest of this entry »