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You have to tip your hat to the people at Apple. They’re always seeking out new ways on how to get your money business. In the battle to ween the 23-40 age demographic off buying physical music for the album artwork, they’re teaming up with EMI, Sony Music, Warner Music and the Universal Music Group to start packing digital booklets and music videos with every album you download from iTunes.

The labels and Apple are working towards a September launch date for the project codenamed “Cocktail”, according to people familiar with the matter. Apple is looking to attract larger purchases by creating a new type of interactive album material, including photos, lyric sheets and liner notes that allow users to click through to items that they find most interesting. Consumers do purchase large amounts of digital music, but they are buying individual songs rather than higher-margin full albums.

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