We get it Common. You’re aim is to get money from all angles. But where do we draw the “this is overkill” line? I was with you when you started hawking Zune’s for Microsoft. Software clothing, I assume that was a part of a package deal. Now your “Only The Brave” fragrance for men with Diesel?

Survey says this eau de toilette is bound to be a K-Mart blue light special. If Puff’s candy ass can’t sell cologne, I highly doubt anyone will take the leap of faith to buy the Common x Diesel collabo that most likely smells like a spicy version of Jovan. And if he breakdances in the cologne’s commercial spots, I’ll be leading a protest march on Stoney Island.

But no resentment over here; he should collect his checks. My only advice would be careful in choosing endorsements & space them out, lest backlash begin.

Common & Diesel: Only The Brave Men’s Fragrance [Pro Hip-Hop]

Previously Posted — Common x Bill Gates = Cha-Ching!