The album may have decreased in monetary significance over the years, but few can deny the calibration it stacks onto an artist’s creative worth. Who can come the most original, pick the best beats, wedge through that sliver of possibility of reinventing the wheel, all of those ideals factor into who’s really running this rap ish. Read the rest of this entry »

The Bawse left you for some time without a dope video to rep to but he’s back on the beat with the ELEVENTH video from Deeper Than Rap. Read the rest of this entry »

Anybody noticing a pattern with some of these Deeper Than Rap visuals? Every time the Big Bawse Man goes out the country to see Pablo for his re-up, he hums one of his songs and Gunplay tapes the whole ordeal.

The result: Temporary life Read the rest of this entry »

Nine down, six to go. I wonder how Trina felt about the recruitment of other “visual talent.” Were they politely to telling her to sit this one out? She’s too good to eat a strawberry now? Can’t even lick whip cream off the tip? One thing’s for certain: this here’s the biggest album promotion that you’ve seen this far. Read the rest of this entry »

Version 2 > Version 2.5. Nothing particularly awe-inspiring here but it is “interesting” to see Birdman & Pusha on the same track, given all Read the rest of this entry »

When he’s not slangin’ freshmakers (or cocaina for that matter,) the biggest boss Rick Ross is back to his day job: making videos for Deeper Than Rap. Before the year’s up, you’ll be able to watch the entire album. And if you’re looking for other Bawse material, look no further Read the rest of this entry »

Keep it up Rick! Deeper Than Rap is almost gold. One more clip outta do the trick.

Previously Posted — “Mafia Music” – Review Of Rick Ross’ Deeper Than Rap | Three/21 Films & Maybach Music – “Deeper Than Rap” Short Film | Rick Ross Feat. Avery Storm – “Rich Off Cocaine” Video | Rick Ross Feat. Masspike Miles – “Cigar Music” Video | Rick Ross Feat. The-Dream – “All I Really Want” Video |  Rick Ross Feat. The Game, Ja Rule & Fat Joe – “Mafia Music (Remix)” | Rick Ross – “Valley Of Death” & “Down South Hustlaz” | Rick Ross Feat. Kanye West, Lil’ Wayne & T-Pain – “Maybach Music 2? | Rick Ross Feat. Foxy Brown – “Murder Mami” | Three/21 Films & Maybach Music – “Deeper Than Rap” Short Film Trailer | Rick Ross Feat. Nas – “Usual Suspects” | Rick Ross Feat. John Legend – “Magnificent” Video | Rick Ross – “Mafia Music” Video

Dear Rawse,

It’s not you, it’s me. Please, I just need a break, for you Read the rest of this entry »

Anyone still listening to Deeper Than Rap?  This really got posted because two thoughts came to mind almost immediately.

1.) That Diamond Supply Co. fitted sure would go Read the rest of this entry »

Since the name was changed from “On Top Of Da World,” the chances of this being Kumbayed on 106 & Park were instantly null and void. Still, it’s a good look for one of Deeper Than Rap’s best tracks to get one last ride in the sunset (even if it is just footage from this.) Hit the break for a live rendition of “Cigar Music” and my favorite portion of any DTR post. Read the rest of this entry »

The Ross ridiculing may have ran its course the day Deeper Than Rap dropped, but this is too good to pass by. Read the rest of this entry »

“Cigar Music”* > 85% of Deeper Than Rap

Chris Echols > Masspike Miles

Now that’s out the way, let’s get Bawselike with those “Previously Posteds.” Read the rest of this entry »

This particular video is an interesting one (besides the copious amounts of eye candy) seeing that it almost didn’t take place to begin with. As Rick Ross told MTV: Read the rest of this entry »

Jillisa, Your Whooty Wednesday Representative

Paula Abdul Says Her Contract Is Up This Season [Yahoo]

God Makes Surprise Visit To Local Church [The Onion]

Report Details Pentagon Role in Torture Tactics [Time]

Lauryn Hill headlines Stockholm Jazz Festival [URB]

Drake On Funkmaster Flex Freestyle & Interview From 4.16.09 [HER]

A Guide to Protecting Your Online Identity [Mashable]

Asher Roth’s “Asleep In The Bread Aisle” #1 on US iTunes; #3 In Canada [Broken Cool]

Top Ten Moments On DOOM’s Born Like This [Fresh Cherries From Yakima]

What’s the Best Rap Album of 2009 (So Far) [TRU]

Why Biopics Just Don’t Work (Short Ends and Leader) [Pop Matters]

Yi Jianlian x Nike 1World Air Force 1 [Sneaker Maniac]

Feuds with 50 Cent, Trilla’s success, a little controversy, and most importantly, some dope lead singles have combined to make Deeper Than Rap the most anticipated release of 2009 to this point. With hype comes opportunity, as well as high stakes. Most MCs have some sort of dirty laundry that eventually gets aired, destined to detract from their finally managed image, but the great ones make us forget by delivering the goods musically and lyrical. Deeper Than Rap is Rick Ross’ chance to put a lot of bullshit behind him, and his detractors chance to confirm their suspicions and disbeliefs.

So does Ross deliver the goods? Yes. Mostly. Read the rest of this entry »