Ranking “Shut Up” with the rest of Church League Champions is pretty futile since that tape was album-good. It’s been a personal favorite for nearly a year and the video treatment isn’t bad either. In the clip, the left coast trio get kidnapped the ski mask way by some scandalous dames. Then the Cool Kids of all people come through in the Range to rescue our heroes so they can rap another day. Let’s hope Chuck and Mike dropped them off at the studio so they can get crackin’ on Grown Kid Syndrome. In the meantime, I’m gonna rack my brain over why these fools would run away from some (potentially?) bad females. I saw some Cooler potential in a few of them, ski masks notwithstanding of course. Read the rest of this entry »

The streets are Hip-Hop and we’re Hip-Hop so the streets belong to us. No self respecting MC should be caught dead in those streets without viable (read: free) marketing  for their fanbase. In our continuing efforts to give you the last of the 2009 in 2010′s first week, here’s the best of digital goods that circulating throughout the year. Read the rest of this entry »

“I used to drive a Honda til it ran out of gas/Now I’ma push this E til it run out of class…Whiplash!”

Pac Div’s songs have always had a grasp on what “everyman rap” should sound like before it became a buzz phrase. Sure, they rhyme about fashion and nights of debauchery in LA ad nauseum. Thing is, they also craft gems about issues that affect everyday people and sound believable at that. That last part is crucial because I feel like music is becoming less and less relateable these days. I doubt I’ll know what it’s like to push a mayonnaise-colored Benz or persuade a chick to “have a baby by me baby” just so she seek financial splendor in my (lack of) funds. To avoid confusion, I’m not saying rappers shouldn’t write about such experiences; I guess I have a bias for the attainable. Read the rest of this entry »

This is one of those tracks that I had to catch up to the beat before I could enjoy the rhythm of the L.A. trio’s rhymes. And it’s the synergy of their flow meshed with the beat that makes this self-titled track feel like an adventure. Read the rest of this entry »

Pac Div’s Church League Champions is now available for mass consumption. Read the rest of this entry »