Teamwork makes the dreamwork. At least, that’s how the say goes. And in an industry such as fashion – which changes even quicker than Hip-Hop – a second opinion could mean the difference in success or failure. It’s a testament to originality, creativity and the not-so-uncanny ability to adapt with the times. With this logic in mind, G-Shock decided to pay homage to three sets of designers making strides with their respective brands. Read the rest of this entry »

Kudos to the team at RESPECT Mag and Casio G-Shock for giving three true school lyricists – Action Bronson, Joell Ortiz & STS – the spotlight in the new “Three Times Dope” campaign. In the September issue, each MC was featured individual in print ads and the accompanying online components appear below. Read the rest of this entry »

Young producers Hit-Boy and Matthew “Matt Max” Friedman are the next two artists featured in Casio G-Shock’s “Watch Me Work” campaign for RESPECT Mag. Watch and listen as both musicians speak on their career trajectory from upstarts whose talent paired with hard work and a bit of timing separated them from the pack. Read the rest of this entry »

Time is money. And a good watch is always something worthwhile to invest in. Casio’s G-Shock has long been known as a highly respectable timepiece, admired not only for their style but also their durability as well. Now, the watchmaker is teaming up with RESPECT magazine – equally admired in its line of work – for their “Watch Me Work” campaign. Read the rest of this entry »