Whether you credit the good folks over at Primitive’s keen eye or natural attraction for the inclusion of Alexis Lopez in the fold is a moot point. We are all better men and women for it. Showing that they are more than eye candy is another ballgame all together. Leveling out the playing field is what first class companies do and with their Spring 2011 campaign, Primitive Shoes look to prove their worth as the weather gets better. Read the rest of this entry »

Alexis Lopez

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Primitive’s spring collection will be available online and in-store starting Saturday, April 2nd. Now that we’ve gotten that out of the way, focusing your attention to the behind the glass look at the photoshoot with the lovely Alexis Lopez should brighten each and everyone’s day. Read the rest of this entry »

Oh, Mylanta Something something something Primitive sure does feature the best models around. Remember Alexis Lopez? Yeah, last time we spotlighted her, she was draped in a snakeskin belt. Now, she’s unveiled as the latest in Primitive’s “Twenty Questions With Netkin,” which you can read to learn all about her. Read the rest of this entry »

A few days ago on Twitter, I announced that I needed a new snakeskin belt, because that’s what Southern G’s tend to rock. Lo and behold, Primitive has their new Snakeskin Boulevard Belt, the Red Cup crew’s first accessory they’ve created. And they have the lovely Alexis Lopez to model it. Read the rest of this entry »