If Yung Berg comes across as cocky and arrogant, it may be somewhat understandable. Where most rappers today are direct offspring of a higher power, the scrappy Chicagoan has carved a path all by his lonesome. Hitting the charts off the back in 2007 with his debut single “Sexy Lady”, the lispy voiced rapper looks to build on the success he tasted early with his official debut, the respectable Look What You Made Me.
Berg obviously wants to be a Pop star, and despite blatantly borrowing pages from the current edition of “How To Be A Rapper” (chronic abuse of the auto-tuner, redundant materialistic themes, R&B singers on nearly every hook) he manages to succeed in delivering some guaranteed platinum ringtones. In-house producer Rob Holiday crafts some catchy melodies on tracks like the dreamy “Outerspace” and “The Business” which feature Berg doing as much singing as he does rapping. Read the rest of this entry »



