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Jay Z’s Barneys Collection Nets Over $1 Million In Six Weeks

By Word / 01.06.14

Jay Z’s new demographic went out in droves to purchase items from the Jiggaman’s controversial Barneys partnership. The BNY SCC collection, which featured a $58,000 crocodile jacket, has yielded over a million dollars in profits since its launch six weeks ago. And every drop of that millie will be going to The Shawn Carter Foundation, the rapper’s charity benefiting disadvantaged students.

Luckily for the youth dem, Barneys got caught racially profiling its Black customers because the deal originally saw the charity getting only 25% of collection’s profits. But due to the PR nightmare, the percentage was a bumped to 100.

Everybody wins!

Relevant segue.

12-year-old Justin Kyler won at life when he got the chance to rap for Jay Z recently. The fan was holding a “Can I rap for you?” sign during the South Carolina stop of the rapper’s Magna Carter World Tour. Upon noticing the banner, Jay got the boy on stage, where he went a cappella and did Jay’s “Clique” verse.

Check the video below if you’re looking to hype your Mondays.

H/T: NB

Related: “I Don’t Think I’ll Buy Anything Jay Z Sells Any More…”


TAGSBarneys New YorkFEATUREDJay ZSMOKE BREAKVIDEO

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