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Real Recognize Real: 15 Minutes With Snow Tha Product

By Julie J. / 12.17.13

snow tha product interview lead

It’s easy for me to feel immediate camaraderie with an artist like Snow Tha Product. She reminds me of myself. Soon after we got introductions and pleasantries out of the way, I told her why. Snow is hard working, smart, witty, and isn’t relying on just her looks to get ahead.

“Oh thank you…are you my mom?” she replied with a laugh.

Did I mention she was witty, too?

Originally born in San Jose, California, Snow actually grew up in San Diego. As she became more serious about her music, Snow moved from San Diego to Texas, first Ft. Worth in 2010 then later Houston. In addition to pushing herself outside of her personal comfort zone, the influences from each of these locations are evident throughout her music. “It helped me grow [and] I have been so many places that I incorporate shit,” she said of her multiple homes.

Those influences are especially clear on her latest drop, Good Nights and Bad Mornings 2: The Hangover (download it here). The mixtape is dope because of the wide scope of its tracks, production, content, and features. “Hold You Down,” is a mellow, sSouthern groove featuring CyHi The Prynce. “Cali Luv” employs Cataracs’ electronic production and a Tupac sample that pays homage to her California roots but stretches far beyond the confines of state lines.

snow tha product interview quote

“I really just like waking up and writing to whatever I feel like,” she explained. “The 135 bpm, that’s kind of like my little lane because it’s so bouncy, [but] I would hate to be stuck in a lane, where people expect one sound from me.” Then she elaborated, saying, “Really, what it is, is that I get bored easily. My ADD is like really heavy…and obsessive compulsive. If I get into one thing, then I’m so into it! and then it’s like, I’m over it, and I’m into something else.”

There is an underlying theme of change throughout the tape, and wondered if it was a nagging feeling for her, to try and remain the same, or to grow.

“I feel the pressure, definitely, but I do want to change. I want to grow. I want to be better. That’s all I really want to focus on,” she said, before pausing and adding, “I wrestle with artistry shit I guess.”

Wrestle all she wants, but it sounds like she’s won this round.

Even from spending a few minutes with her and her clique, most of which star in her Woke Wednesdays series, it’s evident that they’re working hard, maybe even harder than before she was signed. I love how she tours with her brother Ito, and her friend Nay Nay. I can imagine that she encounters many setbacks, but she can look at the family and friends surrounding her and use them as ammo to keep going.


TAGS"FIFTEEN MINUTES WITH..."Good Nights and Bad Mornings 2: The HangoverInterviewsSnow Tha Product

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