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7.24 The Cooler

Russell Simmons & All Def Music Make YouTube A Priority For Aspiring Artists

By Beware / 07.23.13

For years, we’ve been telling people a good song isn’t sh*t without a good video. Now, with the announcement of All Def Music – Russell Simmons and Universal Music Group’s new YouTube-exclusive venture – that statement just got really real.

Alongside Steve Rifkind and Brian Robbins, these industry heavyweights will promote their artists strictly via the streaming channel, putting that much more importance on visuals in general and giving Google’s online video powerhouse further pull in the always evolving music industry. Furthermore, the move makes blowing up on YouTube as an artist that much less organic, which kind of takes the magic away from the likes of a Justin Bieber-esque success story.

Photo: Getty


TAGSAll Def MusicRussell SimmonsSMOKE BREAKSteve RifkindYouTube

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