To follow up his “Scream & Shout” single, will.i.am decided to roll with “thatPOWER” which is probably a wise choice since it features fellow pop star Justin Bieber. But, Bieber couldn’t make the video shoot with him being on world tour and all. So how did will handle it? By incorporating a hologram, of course. Because if a song’s co-star is unavailable (or flat out dead), virtual reality can still make collaborations work.
WillPower arrives at stores on April 23.