We’ve already seen what 9th Wonder and Big K.R.I.T. can be capable of when paired together on a record (“Gettin’ Mine”) and “Reign On” is another offering from the two musical geniuses. It’s a tribute to Dr. J, for which 9th appropriately samples the O’Jays classic tune “For The Love Of Money.” Yeah, it’s The Apprentice song. One of Krizzle’s best talents is the ability to drop knowledge without preaching, and his execution is as stellar as everything else that he’s put out as of late.
And if that wasn’t enough, all you basketball geeks can catch the track in a commercial starring Dr. J and set to air during tonight’s Miami/OKC game on TNT. Until then, check out the nifty little video that Crown Royal dropped to show some insight on what went into the making of “Reign On” and how it all panned out.