Just because you have the dough and want a pair of extra-rare sneakers doesn’t make it any easier to obtain said shoes. Case in point: episode 1 of Detroit Rubber the first of a six-episode YouTube series spotlighting the famed Motown shoe boutique Burn Rubber. When Prince Fielder enters the store and asks a pair of the mythical Jordan IV “Encore” in a size 13, the BR brothers Rick Williams and Ro Spit are put to the task, sending them on a goose chase that ends with a meeting between the two owners, Eminem and Fielder.
Scripted? Possibly. But sneakerheads out there will love the journey regardless.