There couldn’t possibly be a better name for Too $hort’s new video than “What The F*ck.” As the promo run continues for No Trespassing, the Oakland legend decided to let label execs and media folk know the profanity in his music is not their problem, by inviting them into his studio and breaking out the bubbly. Or, something like that. From overlapping editing to super random casting, there are a lot of unexplainable things going on this energetic visual, but that isn’t necessarily a bad thing.

More importantly, the song itself is well-executed, with a viable concept and knocking, hard-rock feel. So far, it’s actually one of the better offerings we’ve heard from $hort’s unprecedented nineteenth studio album.