The sinister mind behind Broken Cool debuted his “Top 10 Hip-Hop Blogs” list yesterday, as a loose follow-up to Vibe’s “Top 50″ originally published in 2009. TSS ranked pretty high on the list but click here to check it for yourself and read the criteria and rankings. But don’t go off reading the list and thinking this blogging stuff is easy, at least not without having read “Lessons Of Being A Blogger” over at The Rebel Society.
I was actually asked to write about any five things. Since I’ve already done sneaker entries previously and we yap about music daily, a different topic was needed. Constantly, people ask how we make the magic happen on a daily for such a long span of time and my response falls in line with Satchel Paige’s suggestions to “dance like nobody’s watching.”
We don’t write for readers as much as we write for ourselves.
As narcissistic as the declaration may sound, it’s probably the only way to describe what may often appear as a content clusterf*ck with material coming from all different angles. However, look closely at the statement and you’ll see the reason why we’re still around. We trust our gut and instincts. We’ll post anything, but we don’t cover everything. We do our best not to cave to trends. We go out on a limb, suggest music, footwear, YouTube clips, fancy new gadgets, etc. that we like and hope that weary travelers of the worldwide web who stop through share some interests or aren’t afraid to try out some new ones. At times, those suggestions make the mark and other times the shits fail miserably. No matter the case, we write what we like and do it whether 100 or 1,000 people are reading. We do hope some of the things we speak on connect and we’re pretty proud to know a lot of people click through to hang out here daily.
Since I’m already on my Roscoe Jenkins’ “Team Of Me” kick right now, I want to share another insightful article. I was thoroughly impressed by Culture Bully’s “How to Fail at Promoting Music Online” yesterday. The article’s a dope counterpart to our “Best Ways For Artists To Build Their Brands” entry from last week and Chris nails it in a lengthy but worthwhile read. A key point for me was the “Negative Reciprocation” point.
“This one’s fairly quick and to the point: If a music blogger/journalist/whatever takes the time to write something worthwhile about your music (let’s say an article about a music video that you’ve just released on YouTube), then why not direct readers to the article rather than directly to the YouTube page?”
100% agreed. I told a small fib earlier when I said we write for ourselves. That’s not wholly true. When we find an interesting artist or fire piece of music, we become the messengers running to the highest point in our small village, standing there yelling our support. But that only does so much. Artists can capitalize and help their own causes by directing their fans and followers to our glowing words about them.
The above tweet = dope and it only took Free all of maybe twenty keystrokes to accomplish it as well. The result is his 58K+ Twitter followers were exposed to the site for a brief minute and reading our positive reaction to “666.” That’s a win-win for all involved. But…you’d be surprised how many artists, seasoned vets and rookies alike, overlook how important the exchange can be for both themselves and us. Reading Culture Bully’s joint as well as ours should be required.