Four Loko will now be the most colorful can in the malt liquor cooler at the corner store as the Phusion Projects, the drink’s maker, decided to change the label to reflect the beverage’s true alcohol content. The change comes after the company faced lawsuits and extreme pressure from the Federal Trade Commission. Previously, the company asserted their drink was only the equivalent of “one or two beers,” the common refrain DUI suspects sing to the cops once they’re pulled over. In fact, a 23.5 ounce can of Four Loko has 11% to 12% alcohol by volume – compared with an average light beer, which has 4.2% – which is the rough equal of four to five beers. The drink’s new label will reflect the change and the packaging will include a resealable container so customer’s can drink more responsibly.
![[avatar]](http://p.uproxxcdn.com/global/images/default-avatar.jpg){kind=avatar}
![[image]](http://cdn.tss.uproxx.com/TSS/wp-content/thumbnails/130/110/2011/09/reebok-easytone-refunds-150x106.jpg)
![[image]](http://cdn.tss.uproxx.com/TSS/wp-content/thumbnails/130/110/2011/05/Four_Loko-150x98.jpg)
Wait…What?Resealable? My body is ready.
I cant even front, i drank a cranberry lemonade one last night. (on a Monday night? what am i doing with my life? fuck.)
lmao. i can picture a can of Four Loko and MNF making a great Monday nightcap.
long live the loko.
lol at the resealable function. who buys a loko and thinks to themselves, “mmm…this here is so tasty I think I’m gonna save some for later”? the drink is all function over form. it has one purpose: to get you wasted so fast that it mirrors temporary insanity.
that’s why all this regulation crap is so silly. striking this labeling compromise will make the FTC go away, but is unlikely to alter 4loko consumption habits whatsoever. hell, i’ve always known it’s equivalent to 4-5 beers. the alcohol percentage has been printed right there on the can. all it takes is some simple math.
I’m a lightweight, I had a 4Loko, and boy-golly did it fuck me up. You really can’t describe the feeling, but I was tired and hyper as the same time. I don’t think I’ve ever drink one again.
i’m about to disown you, chris.
only time i drank one, i ran through a barbed wire fence.
only time i drank one, i ran through a barbed wire fence.
===========
lmao
Will never drink one. This is for the 19 year olds, and for the dumbass 21 year olds who think getting pissy drunk and posting drunk pics on myspace is cool. Fuck that.
I’ll stick to sipping some hennessy, or drinking heineken.
Oh shit, I’m gonna tell my sister in law the good news. Now being resealable, she can get stupid drunk, and not spill any! hurray….
Will never drink one. This is for the 19 year olds, and for the dumbass 21 year olds who think getting pissy drunk and posting drunk pics on myspace is cool. Fuck that.
———————————————
Yo…not all of us drink that shit yo. They even got their own Fanta bitches to advertise it, smh.
But nah imma stick to Hen…ummm, a nice cold drink for another 3 months until I can legally move up to an alcoholic adult beverage.
Lol, I know P, i know. Not really sure what i was thinking. (also not really feeling so great this morning)
Tell you what though, im probably the only person in history to drink a FourLoko and follow it up with a $20+ bottle of champagne. Im doing shit all wrong.
the casting of the Four Loko chicks is outstanding as those are some of the more average lookin snowbunnies you’ll see. One Four Loko will turn those chicks into the Brooklyn Decker Quartet in 3 mins flat.
I had one for the first time a couple weeks ago. I don’t see what the big deal. Yeah, I got hella faded hella fast, but that bout it. I think maybe we need to look at the overall drunk behavior of the people with all these nutty stories. I guarantee you, they just use drunkness as an excuse to do stupid/dangerous shit, regardless of the drink.
10.04.11 at 11:51 am
Smarter
I had one for the first time a couple weeks ago. I don’t see what the big deal. Yeah, I got hella faded hella fast, but that bout it. I think maybe we need to look at the overall drunk behavior of the people with all these nutty stories. I guarantee you, they just use drunkness as an excuse to do stupid/dangerous shit, regardless of the drink.
———————
This. And being mature enough to know your limit. A lot of the kids drinking this shit should know their limit, but choose to go past it.
AYO! Look at the grill on the chick in yellow! lmao. I’ll stick to the finest of cognacs and a little ciroc!
Tell you what though, im probably the only person in history to drink a FourLoko and follow it up with a $20+ bottle of champagne.
============
WHO ARE YOU?!
Who is willing to ship me a case of 4Loko to Canada? I’ll pay for shipping & handling.
I know P, i know.
FML.
Yall can dead all that too good for loko talk lol. I drank it a couple of times and it definitely depends on the person, because I can only contribute 4loko having me wylin for respect ONCE, but at that point I had two more than I was supposed to.
LMAO!!!!! at DB’s comment.
That slaughtered me.
Yall can dead all that too good for loko talk lol
=====
for real. look, when I want to get my drink on, i prefer some quality brews, or sipping on some nice whiskey or scotch. but when i want to get loko’d, well, there’s really only one option..
also lmao @ the barbedwire fence comment. that shit does not surprise me.
…. Have any of yall ever heard of tequila?
hey @Wille P…. those are NOT fanta bitches my friend!! uuunnnleessss your currently drinking 4Loko then they may look like fanta bitches right now hahahah
they don’t do it for me anymore without the caffeine. RIP Four Loko
I see five four loko girls in that picture… Maybe you need to drink a few ‘fore yah see it and two of ‘em fuse together or somethin’…