Since arriving in New York City for the summer, I’ve been listening to The Strokes’ Is This It religiously. Their debut is sonically infatuating no matter the locale; however, it gains a complete re-appreciation when listened to passing scores of yellow taxi cabs, sewer drains that smell like a fat man’s asscrack and cramped brownstone apartments. It’s not only important because it sounds good, but also because it’s emblematic of The Big Apple.
Certain musical pundits offer that The Strokes’ Is This It’s place in music history is only secure because of its timing. A recent article in The Atlantic certainly points to this school thought: “At the outset of the aughts, the conventional wisdom goes, rock and roll was hooked to its death-drip demise…. But just when rock’s backbeat seemed to be heading for the archives, something changed. New York’s The Strokes started catching hype for their avant-punk pastiche on their debut EP, Modern Age.”
The article from The Atlantic goes onto cite Julian Casablancas’ band of jaded rich misfits as vanguards who led rock ‘n’ roll out of some terrifying dark age. Noted, but the article casts a veiled premise: that genres can have deaths.
Genre “Death” advocates play a role in all genres, Hip-Hop included. However, assertions along these lines of zealotry shouldn’t hold weight. Where were the quoted last year when The Black Keys’ Brothers barnstormed everything from radio to smart phone commercials? And where was Nas when he claimed Hip-Hop was Dead in 2006 (also the same year of Lupe’s Food & Liquor and Clipse’s Hell Hath No Fury)? All three albums seemed to signal that their respective genres were alive and kicking.
Where critics and fans alike mistake themselves is in their definitions between what’s “popular” and what’s “underground.” Sure, both terms carry their fair share of ambiguity. However, just because a particular genre isn’t selling out 100,000-person super festivals doesn’t mean it’s dead.
Saigon’s embodied this critical-commercial contrast perfectly this year. His exceptional Greatest Story Never Told has only moved approximately 20,000 units thus far—a small number when compared to the monstrous, gold numbers of Wiz’s Rolling Papers. Yet, people are listening to Sai-geezy’s East Coast puritanical product, as evidenced by his touring Europe and the countless praise cultivated from critics.
On a micro scale, the same goes for rock ‘n’ roll. Best Coast has carved out a fairly decent Beach Boys, surf pop niche. Fleet Foxes and Grizzly Bear have shown that pastoral folk rock is still enjoyed. And, if I’m not mistaken, The Strokes released a pretty good album earlier this year.
Music is at a point where it’s too stratified to start carving tombstones. Genres come and go in popularity, but someone is always listening. There’s no such thing as “dead” and “alive.” There’s only “underground” and “popular.” If a genre isn’t one, it’s the other.



Great post…is this it? has to be the greatest indie rock album of the 2000s imo. That version of Barely Legal (from the Modern Age EP) posted above is so good with the extended guitar solo in the middle.
When they say a genre has died it means that it has evolved.
Music just needs to go genreless & artists need to stop trying to fit a certain mold…even though people say that they don’t understand when someone breaks a mold, that why people were saying Kanye’s MBDTF wasn’t ‘real’ hip-hop, because he made MUSIC, not hip-hop, not rap, but MUSIC.
Hip-hop itself needs to die & be replaced with something even stronger & more creative…maybe just a more open minded form of hip-hop. As a young musician, I’m 18 (suprise,)I see alot of hate (from ‘true hip-hop heads’)for people that don’t follow certain molds…but music is an artform, the further you push something, the stronger it gets & the more it grows. Thats why hip-hop is at a stand still. Thats why no matter how good these underground cats rap, they’re still underground…because they want to recreate a past time & follow the same formula used since hip-hops inception.
Which is cool, but things change. People THINK they know what hip-hop is & where it is going, and ask for change, but when they get it they turn their noses up to it.
“I hate Gucci, he’s dumb. His music is ignorant! I want something more!”
“Kanyes album is overproduced & too much! OMG! When is he going to make real hip-hop music?!”
See what I mean? Dope write up though.
Fans of Is This It may enjoy this release from Stereogum — [stereogum.com]
True very true and great post.
That album cover tho…thank you basedGotty
Correctinon: basedRyan…lol. But after looking up some of the Strokes’ catalog, I must say they’re pretty great. And I think genres are unfair nowadays, artists and fans alike have mixed styles more than ever these days and I think its a way to just box up the music to a specific demographic.
Personally I think all genres are dead. At least as descriptive metaphors. Everything has evolved and is currently evolving so much that I can really only take stuff for what it is. What genre would you label Theophilus London, to cite just one example?
Genre’s are useful in only the broadest categorical sense. Like, “Jazz” generally implies improvised music of some sort, but what form that ends up taking can sound a whole hell of a lot different if you’re listening to Louis Armstrong’s Hot 5s and 7s or Miles Davis’ Bitches Brew.
Same goes for “Hip Hop.” Call something hip hop and the only thing i’m going to assume is that a person will be speaking in a generally poetic way over rhythmic music. It could end up sounding like OutKast, or Gucci, or Lupe, or Young Berg (god forbid).
I think it’s hard to argue that any genre stands for certain musical/content ideals. So the way these cats have talked about genres dying I just don’t buy.
fuck a genre…
theres really only 2 types of music: good or bad
^Dirk
Just gave us a genuine quotable
As with most art, music is all about taste or preference. there is no good or bad
Is This It was awesome. When Last Night first was played I loved it and then I heard the other songs they kept getting better.
man even chamber music and gregorian chants are still around. people attend college to get degrees for full time jobs in jazz and classical. That wont be happening with hip hop or rock tho. And disco is in fact, dead. Hopefully emo is next. I hope emo dies a bloody horrible painful death.
“i still like music even if most of it sucks now”
hard hitting piece, guys. keep it up.