DJ Mars was the first back in September of last year and now New Balance continues to celebrate the DJ for the project, “Where Are You Running To Next.” The web series takes a behind the scenes look at the lives of Philly natives Rich Medina and Don Cannon and offering viewers an inside glimpse in the day of a in demand, globetrotting DJ. I have to give NB the nod for engaging the culture as a living thing instead of just a typical ad campaign. Very dope sh*t between this collection of vids and the previous work they did with Rick from Burn Rubber.
Also, New Balance and DJ Mars have officially launched their “Where Are You Running To Next?” microsite, where lifestyles and live footwear converge.The site also includes the artists’ bios, favorite NB kicks and images of their custom 574 designs. Additional vids will be added throughout the rest of the year from industry notables.
Shopnewbalance.com is offering a special promotion to celebrate the campaign. Enthusiasts who visit the “Where Are You Running To Next” site and purchase their own pair of custom 574′s will get 10% off and free shipping on their sneakers.
Watch Cannon & Rich’s videos below and visit Where Are You Running To Next for more details.