As jaw-dropping as the iPhone was upon its original release, the competition quickly caught up, exploiting things like Apple’s rigid no flash media policies. In all the commotion, Android quietly crept up as the leading antiPhone, capitalizing on features such as open software, multi-tasking and customization down to the core. I, myself, am included in crowd that jumped ship.

But with the latest keynote, the largest, most profitable tech company in the world has effectively delivered its deathblow to any and all opposition.

Google

The longstanding complaint of iPhone users is that the pop-up style notifications were too intrusive and interrupted just about every other task. And you had no choice but to deal with it before resuming South Park. Well, no more. Now, like Android, but more streamlined, every notification is placed neatly at a bar in the top, available to be seen at your convenience without closing the app, reading the notification, re-opening the app, and resuming where you left off.

RIM

Already lightyears behind in the mobile race, the BlackBerry’s last claim to fame was BlackBerry Messenger, the exclusive messaging service that allowed users to communicate without taking up those precious text messages. Well, exclusive is now in the past tense. And just to stick it to RIM, you can can send a message from your phone, receive it on the iPad and reply on your iPod Touch. And everything syncs automatically. In short, BlackBerry’s time on this planet can likely be counted with two hands.

There are also many other new features most notably wireless syncing and downloading. The device is completely self-sufficient now and there is no need for a computer.

As of today, the pressure is on Google and especially RIM to find new ways to convince consumers not to pack their bags take their business to Apple.