“While Google continues to publicly row with labels over its cloud music service, the company has launched a new music videos chart on YouTube, designed to rank “official music videos, user-uploaded videos and viral debuts”. That means Lady Gaga duking it out with Rebecca Black, essentially. Strangely, YouTube’s blog post on the new chart has disappeared from the web since last night, making us wonder if the chart launched too early, or something else has gone wrong. In any case, the chart is likely to provide more data for rightsholders and analytics startups to crunch as they assess what’s hot and what’s not online.”
Read the full article at Music Ally.
Previously: YouTube Is Music’s Future
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Remember this?
http://smokingsection.uproxx.com/TSS/2011/01/mtv-plans-online-award-show-for-digital-music
So companies are now starting to vie for positions as “online music authorities” (my words) just off of the strength of their names…
Where does that leave places like TSS? Are they gonna be relegated to being the quiet stoner kid in high school that no one fucked with, but turned out to actually be cool as shit? That’d be a shame.
if that online awards show was The Woodies, I don’t feel threatened at all lol. I don’t think it was but I can see how they used The Woodies as a testing ground perhaps. I don’t know if online awards and such have latched on enough yet the way American Idol and such have taken over the tube. There’s a different level of interaction and familiarity that isn’t here….yet. I do say yet.
I promise I spoke with my folks about this very topic.
Mark my words MTV will starting playing LOW BUDGET videos on their extended music channel, if you can manage to get enough views.
Let the YouTube manipulation begin!!!
^ I do agree and it’s all slowly happening. i still think we’re a ways out from a complete and total shift. but they have to engage digital since traditional physical outlets and materials are just becoming a way to throw money into the wind.
Mark my words MTV will starting playing LOW BUDGET videos on their extended music channel, if you can manage to get enough views.
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They already do. I’ve seen a couple of Currensy videos on MTV Jams.
Back to the story though, 50 Cent is a good example here. Because his name carried so much weight in the Hip Hop community (not even as an artist, but just a recognizable brand) he was able to smash the online game with Thisis50.
Just imagine what a more recognizable brand with more resources could do…say, Billboard? They already tell you what’s hot on the radio and what’s flying off of the shelves, why not track the most downloaded mixtapes or most viewed online videos? Even better – what if Youtube and Billboard teamed up and the “Youtube 100″ became a part of the Billboard charts? Craziness…