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PoV: Nike Basketball “Epic” x LeBron 8 P.S.

By Gotty™ / 05.05.11

As I was leaving the house on Tuesday, the FedEx guy stopped by the house, dropping off a slender but colossus-sized rectangular box. Inside it was the a colossal set of Nike Basketball promo materials geared towards the NBA’s postseason push and the “EPIC performances that build heroes and cast legacies,” depicting Pierce, Durant, LeBron & Kobe doing battle in their respective sneaker models. Referring back to the earlier post on packaging’s importance, the mammoth booklet’s impressive – coming concealed in its own, equally large sleeve - and the boy cub has already called dibs on the Kobe-LeBron cardboard.
On Monday, the UPS guy, my favorite, swung by and dropped off a delivery as well, a box containing the LeBron 8 P.S. (Post Season) sneakers, an even lighter, lower third edition designed by Jason Petrie and built to mirror LBJ’s needs as his game changes for the Playoffs. I haven’t laced them up yet but, if they’re anywhere near as comfortable and responsive as the V2′s, I’m stoked about giving them a wear soon.
In the slides are a handful of photos from the booklet, the posters and the sneakers. For more info, visit Nike Basketball’s EPIC on the web.

TAGSDesignEVERYTHING ELSEKevin DurantKobe BryantLeBron JamesNike Air Max Flight ’11Nike BasketballNike LeBron 8 P.S.Nike Zoom KD IIINike Zoom Kobe VIPaul PierceSMOKE BREAKSNEAKERSSpotlight

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