Extremely dope collaborative project by two Southern heavy-hitters as We Are The Process and Nice Kicks figuratively square off in a style matchup and to pay tribute to America’s baseball heritage. Each respective brand produced a line of gear and then combined for the “Southern Series” logo tees to commemorate the alliance. The collection release will take place at the Nice Kicks shop on Sunday, March 20th. The WATP team will be in Austin for this release and for their showcase at SXSW’s debut StyleX event.
“Nice Kicks & Atlanta’s We Are the Process brand celebrate their love for America’s favorite pastime in the Southern Series Collection.
“Representing the Southwest: ATX’s Nice Kicks channels the winning tradition of The Ryan Express and introduces a newly designed “NK” mark emblazoned on snapback caps & logo tees. A similarly styled Nice Kicks raglan completes the uniform set.
“Hailing from the Dirty South: ATL’s We Are the Process introduces new variations of their iconic Chief Nokahoma logo snapbacks in “classic” and “throwback” colorways. Rounding out the uniform set are a crossed-tomahawk “Tommys” logo tee and a new version of Process’ varsity-lettered baseball raglan.”
Spotted: H1gher Learning

















I met Matt last year at his shop during SxSW. Very cool, easy going, humble dude.
I like that white & red raglan.