Just in time for NBA All-Star weekend 2K11, the battle between the forces of good and evil duke it out on the unlikeliest of stages: the basketball court. If the inhabitants of Middle Earth thought they went to hell and back over just one ring, then they’ve never experienced the power of the NBA championship ring. Its current holder, The Black Mamba, has a price on his feet and “The Boss” will stop at nothing until he obtains the sacred pair of Nike Zoom Kobe VI’s for his collection.

Every year, billions of dollars are spent on sports marketing yet very few of the advertisements are remembered. Robert Rodriguez’s ingenious concept, combined with underlying humor and testosterone-charged premise, obviously aimed at the male psyche wins big here. Allowing Kanye to keep his tongue unrestricted only adds to the short film’s allure.

Let’s make a movie out of it Nike!

Previously Posted – Event Recap: Kobe Bryant & Nike Basketball Unveil “The Black Mamba”