Post-recession or not, money is still the main objective at hand. And unless you plan on becoming a “Burger King” throughout the week, the grocery store is a necessary pit stop. Since manufacturers know this, as well as the fact consumers hate price increases, they devised the slickest loophole they could tie with their greedy little fingers.

By keeping the prices the same but skimming a little bit of product of the top, they essentially cut production costs and raise revenue while maybe–just maybe–those “stupid buyers” wouldn’t notice. Alas, it’s 2011 and there’s a blog for nearly everything and someone definitely noticed. It should come as no surprise that everyone is out to make a bigger buck, but the reasoning behind the container shrinkage should be taken as somewhat of as an insult to our intelligence.

Tropicana® had this to say about their 8% decrease in product:

“Consumers generally prefer a slight adjustment to packaging size over a price increase.”

Ever heard the term “more is less?” Yeah, didn’t think so.

Spotted @ Bing.