The closest I’ve seen Black folks get to car racing is when everybody wore those god-awful Jeff Hamilton jackets, now relics from a sad sad time in urban fashion history.
“Hardly anyone associates stock cars with musical sensations such as Lil Wayne and Gucci Mane. But NASCAR, a rival of the Indy 500 for fan dollars, is trying to bridge the countrified world of race tracks and the urban aura of hip-hop.
“Music chronicler Vibe magazine is slapping its logo on rookie driver Darrell Wallace Jr.’s race car and promising extensive editorial coverage in support of NASCAR’s Drive for Diversity program. Vibe is working with Wallace’s race team, Revolution Racing. Team drivers were chosen in a tryout camp catering to women and minorities.” [Indy Star]
There’s no way I’d watch a race. None. I’d rather partake in watching paint dry. Two sports I hate are tennis and car racing. I’ll take a swift kick in the nuts before watching either of them for longer than four minutes.
Absolutely no synergy exists between the two audiences and I highly doubt it can be believably manufactured. Not sure who wins here – Vibe for falling for the rouse that the good ol’boys want to embrace Black folks or NASCAR for thinking it will work. Or maybe they both f*cking lose. Then again, Vibe’s gone broke before so let’s assume they’ll take pesos, EBT cards or anything that can be considered currency in order to stay afloat.
In fact, NASCAR should just buy ads on WSHH. I’m sure the rates are cheaper.
Cred: The Daily Beast