“25th Hour,” the first single off Reks’ new album Rhythm Eternal King Supreme, is clearly born out of love. From the very beginning, the song is a heartfelt ode to the boom-bap sound, aesthetic and culture. The production, especially the opening vocal chops, sound ripped from the mid-90s, which makes sense when you consider that the legendary DJ Premier laced this one. The backdrop is classic East Coast, with the roller coasters of Coney Island rearing up behind the Boston native. And the rhymes are definitely on point. Reks comes correct, with fiery, technically skilled lyrics, a speed-demon flow and a multisyllabic rhyme scheme that could hang in any era.
As the man says, he wrote this like Guru was in the passenger. East Coast boom-bap was my first love in hip-hop, and this song had my head nodding and the bitter-beer face firmly fixed in place in an instant.
R.E.K.S. drops March 8th.