Music Ally:

“A report published by Nielsen and Midem has reinforced the role of YouTube as a key platform for music consumption. The survey of more than 26,000 people found that more than 60% said they had watched music videos on a computer, versus less than 20% who had legally downloaded music. Meanwhile, 36% stream music to their PC, 35% access it via social networking sites, 21% stream music to their phones, and 23% watch videos on their handsets.”

Midem:

“Just one way in which this report addresses how “music listeners” are being exposed to, and consume music. With multiple channels to expose music and generate revenue, there are broad opportunities, but the fragmented market leads to complexity. The consumers themselves are not a single block: the audience is fragmented and segmented. Engagement level varies broadly, based on demographic, and also on how music is accessed. Finally, and a paradox for a primarily audio-only medium, the main share of “ear” comes from the audio-visual experience of watching music.”