Even NBA ballers know that social media can be a powerful and uncontrollable resource. Let one word get taken out of context and the whole ship can be sunk, eh Ray Allen? The folks over at T-Mobile have some fun with the concept with their marquee men Dwyane Wade and Charles Barkley, who are probably the best basketball commercial tandem since Mike & Mars.

Speaking of which, of course the ultimate pogo stick rider for all things Knickerbocker had to make an appearance. Even in jest, Spike Lee has hope for the hopelessness.

Props to Dime Mag