Sometimes our creativity can get the best of us. In the case of Mr. Chief’s rather elaborate and out there music video concept for “Can’t Stand It,” the 313-repping MC took the idea of a true Hip-Hop artist burying his cherished microphone for good – in this case Guilty Simpson – then having a creature unearth and sell it for a few measly bucks. Sounds nifty, right? Well, directer Adam E. Pillon does the song justice and delivers a sharp reiteration that gets the point across, but unfortunately, in a genre filled with dumbed down videos, your average viewer might just be weirded out by the first visual from Chief’s upcoming Assume Power release.
But, you can’t please ‘em all, right?