This video comes off as more than just a video. It’s more like a condensed but powerful short film, courtesy of Rik Cordero’s wizardry.

“With a full cast of characters set in a fictional post-apocalyptic Europe just after WWII, Rik takes us through a bloody, violent and hopeless march toward the unknown. Ultimately it is the one character, a prisoner who’s inner fire truly burns brightly, who survives, and receives what is supposed to represent the key to survival. I must admit that I didn’t pick up on all the symbolism the first time around, but after a few watches I can definitely appreciate this ambitious piece of art.

“Here’s what Rik had to say about the video: ”The Fire’ is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater. The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.’” [OKP]