
With global viewership hovering around a billion, the looming World Cup – like the Super Bowl – presents an opportune time for companies to roll out pricey, well thought out ad campaigns to get folks spending. As the dominant (and competing) on-pitch kit and boot sponsors, Nike and adidas have traditionally tapped into their roster of footballing talent for star-studded TV spots that often times rival the matches themselves in their ability to inspire, amaze and get folks off their lazy butts to have a kick-around.
Unfortunately, a lack of big names in the Brazil team (no fat Ronaldo, past-his-prime Jar-Jar Ronaldinho, or alchy Adriano this time around) has limited Nike’s ability to showcase some of its most captivating talent, instead relying on the likes of Cristiano Ronaldo and Wayne Rooney for the clever, yet less spectacular current campaign, “Write The Future.” So, here’s a reflection on the Swoosh’s memorable campaigns of years past. Read the rest of this entry »