You can call it corporate synergy, brand advocacy, a step above a 15 minute commercial for Absolut or whatever else you like. But you can’t deny the quality of the presentation.  Plus, Jay always makes for an engaging interview who always finds something new to say.  This time (for me at least), it was him talking about performing at MSG a few days before The Black Album dropped, fully expecting to wow the crowd with new songs.  Instead, he was greeted to a full house rockin’ with him word for word, just like any other song from his discography.

Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents this new 15-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York.

Stray Shots

Trek Life & J Bizness – Rhymes Within Reason EP

Otayo Dubb – So Opinionated

Grey Matter – Breathe (Micro-Album)

MeLo-X – Audio Foreplay Mixtape

The W.E.A.K – The W.E.A.K State of Mind

Clipse-When_The_Last_Time-(Full_VLS)

DJ Paul –To Kill Again Mixtape

DJ Scream & DJ Whoo Kid Presents Juicy J x Project Pat x Lil Reno x VSlash- Cutthroat 2: Dinner Thieves Mixtape

Crooked_I-Nobody_Understands_Me_(Promo_CDS)

Kool_G_Rap_and_DJ_Polo-Streets_of_New_York-VLS

TRUTHLiVE – The Unlearning EP

DJ YNOT Presents Lazy Afternoon 6

Diggy Simmons – The First Flight

Coast 2 Coast Mixtape Vol. 117 (Hosted By Statik Selektah)

Lil_Kim_Ft_Mr_Cheeks_and_T.I.-The_Jump_Off_(Remix_Promo_CDS)

Mobb_Deep-Hey_Luv(Anything)-CDS

2DBZ & Grynch – The Rapping About Rapping Mixtape (Mixed by DJ Nphared)

Wiz Khalifa – Star Power

Stray Shots