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The Change That Was Inevitable


By Beware / 02.26.10

When it was announced Tiger’s goods were all up in the entire female race, most media outlets discussed whether or not the Blasian Sensation would get sponsor dropped. Many cited his long-standing earning-power as reason enough to keep him and simply put the one-man conglomerate on the back-burner. (“The Kobe,” I believe it’s called.) However, others said there was no way reputable companies like Nike and Gatorade could keep the soft-spoken, sex-addict on board.

Well, props to the naysayers, because according to ESPN, Gatorade┬« (“waaaater sucks…”) has severed ties with the Tiger.

A representative for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”

The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

She declined to say whether his contract was terminated early because of trouble with his public image.

Hmmm…I wonder? Wait, no I don’t. When you have a drink named specifically after a golfer who’d have sex with the lamp from A Christmas Story, the only practical flavor names left are Stamina Rammin’ Ya, Vagina Voltage and High-Powered Herp.

Still, if I were Powerade┬«, I’d be making a few phone calls.

Gatorade Cuts Ties With Woods [ESPN]


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