Politically, economically and culturally, a lot has changed since December 31, 1999. In terms of music, the past ten years has seen a seismic shift in the way we consume music and in turn has profoundly influenced how music is made. In ‘99 we were still in the midst of the compact disc era (although I was snagging tunes off shared dorm room drives for the first time and had just installed WinAmp on my computer).
But in terms of content, has Hip-Hop music really changed much since 1999? Take a look at what the TSS Crew would have been debating as the 90′s closed.
The all-time low of Pop music — Seriously. If you think shit’s bad now, then maybe you should check out this Top 100 list from 1999. Cher’s “Believe” at number one? Sugar Ray and Ricky Martin in the top 10 and the rise of teen pop? No wonder people thought there was going to be an apocalypse.
The last 5 Cig album of the decade — Dr. Dre’s 2001 had been out for six weeks and was the hot album of the moment. As a West Coast fan, I can’t emphasize how awesome it was to have this album come out. With the collapse of Death Row, many including myself, assumed Dre and Snoop were done. Then “Still D.R.E.” reminded everyone legends don’t die.
Dre’s new sidekick, Eminem — Specifically, the discussion would have centered on his ability to crossover like no one had before. I remember hearing “My Name Is” on WBCN (Boston’s local Hard Rock station). I’m sure his race had nothing to do with it.
The Roots — The band who took Outkast’s crown as the “cool new Hip-Hop group,” despite the fact they were on their fifth album.
B.G. and Cash Money’s “Bling Bling” — What originated as New Orleans slang was on its way to entering the Oxford English Dictionary.
Shawn Carter took it personal with In My Lifetime Vol. 3 — Sliding into 1999 with a December 28th release date, the album wouldn’t take off until the release of “Big Pimpin’” in April which was the FOURTH single. I guess people didn’t think UGK was ready for primetime.
Redman & Method Man hooked up to make Blackout! — The underground/hardcore album of the year.
Nas — The man who released two uneven albums, I Am and Nastradamus.
The backpackers (soon to be overthrown by hipsters) — These guys would have been trumpeting Mos Def and Pharoahe Monch as the best MCs in the game. The really cool kids (soon to drop Hip-Hop once Pitchfork launched) would have been talking up Handsome Boy Modeling School and MF Doom.
So what’s changed?
Well, Dre still hasn’t finished Detox but it’s amazing how little change there’s been between the movers and shakers of 1999 and 2009. Especially when you were compare to 1999 to 2009. Jay-Z’s finishing off another three-part series. Nas is still releasing uneven albums. Blackout! 2 is the hardcore underground album of the year. Eminem, The Roots and Mos Def are still movers and shakers. MF Doom made the New Yorker.
Where the Kanye’s,Weezy’s, Drake’s & other new bloods have filled in is on the Pop charts. The biggest change in Hip-Hop over the last decade isn’t the music or the artists, but how intertwined with popular music it’s become. That’s the void Kanye and Lil’ Wayne have filled. They aren’t just Hip-Hop stars; they’re legitimate Pop stars.
A lot of things have changed this decade. But in the case of Hip-Hop? It’s mostly stayed the same.



great post!
“Excellent.” © Charles Montgomery Burns
Backpackers>>>> Hipsters
Very nice indeed
Nice writing. Now just wait for me to find you and shove a printout of this down your throat for calling “I Am…” uneven. Yeah, I’m a stan like that.
Aggyness aside, cool shit.
Yeah Pat, this was a dope post.
Things really haven’t changed all that much. Whatever happened to Ricky Martin though? That guy was one of the biggest stars in the world at one point and then fell off the face of the Earth.
WinAMP was the shit for gathering all those MP3s you got off of Napster. This was all back when J-Lo was my girl LOL
On one end we have “Nas Is Like.” On another we have “Money Is My Bitch.”
Call that shit a see-saw if you please.
Nothing Changes But The Season
Retards >>>> Hipsters
Get this prononciation, UnHeaven
Nasir “NAS” Jones’
The Flyest.
Hipsters=Gay
Hip-Hop has definitely gone pop. Cats like Jay, T.I., Wayne, Kanye, have all gone that route, although Wayne has managed to play both sides & cater to the Pop audience without totally turning on his hardcore fanbase.
I just hope other MC’s don’t cave in to the pressure to go that route. The game’s already diluted as it is.
Nas maintained or found more of his artistic inegrity. Some will laugh but no other rapper would have made or attempted to make the albums he has made this decade. He is an artist first it seems, he has had his downfalls stretching for fame like every other rapper but he never dumbed down his lyrics to double his dollars ya know. Respect his fresh
he never dumbed down his lyrics to double his dollars ya know
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Yeah he did. That whole Escobar era was exactly that.
Yeah he did. That whole Escobar era was exactly that.
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Agreed.
Great article! Damn, I miss 1999…
I guess when artist signs to a major and the major tells the artist that they have to make at least 3 pop songs, 2 love songs, 2 songs about your loved ones/family, and the rest is up to you; but you can only have 13 tracks and 3 videos for the album. Thus, we (the audience) get a watered down album from a artist with a shit load of street creditability in the hip-hop community doing tours for white college/ pop kids. When the artist complains to the label that they want to do more shows in the type of environment they’ve come from, the labels shows the artist where their music is selling the most at. When the label shows the artist the demographics of their album sells they show the artist that most of their sells come from the white college/pop crowd; the audience that gets free cd’s, books, tour tickets, and all types of free shit from just being in college. Not the urban city kids that records every single, remix, and interview the artist have from their favorite local radio station. But then most white college/pop crowd are just listening to the radio, instead of living in the type of environment, for stories of urban lifestyles. My point being: major labels are ran by the media, the media in turn are ran by people that pay attention to them, which in turn are people that works for the record labels, who are the same white college/pop crowd that graduate from college to become a&r’s, record execs, etc……That’s why I been buying mixtapes, supporting my favorite artist at clubs/shows, and buying paraphernalia from shows for the past 10 years instead of buying studio made records that are catered to the white college/pop and the media. Which is the main reason why so many artist are sounding pop these days. Yet if you buy the mixtapes, you will hear year favorite artist in the form you expect to.
great post!
“Well, Dre still hasn’t finished Detox but it’s amazing how little change there’s been between the movers and shakers of 1999 and 2009. Especially when you were compare to 1999 to 2009. Jay-Z’s finishing off another three-part series. Nas is still releasing uneven albums. Blackout! 2 is the hardcore underground album of the year. Eminem, The Roots and Mos Def are still movers and shakers. MF Doom made the New Yorker.” = perfect
although i dont like the veiled boston racism comment, boston stations are f’d up as is…
Papoose Feat Chino – ‘09 Obituary
Talking about the major deaths of 2009.
http://usershare.net/il1mbwv1d
Bonus- Young Buck – Steroids (G-Unit Diss) pt.2
http://usershare.net/1xjd6czgzd4r
In many ways, I feel like hip-hop is better now than it was at the turn of the last decade. 2010 looks to be a good year.
Niggas hate on nas too much…yeah he can be a real fuckhead at times he still GOAT material and NEVER sold out
Great post. Wonder what we will say about the 20 tens at the end of this decade?
Niggas hate on nas too much…yeah he can be a real fuckhead at times he still GOAT material and NEVER sold out
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That song he did with Ginuwine sounded like a sellout to me.
That song he did with Ginuwine sounded like a sellout to me.
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lol, that was when Ginuwine was on point musically so I still fucks w/that track, wack or not. in fact, it’s wack to 99% of folks aside from myself and I acknowledge that. Still love it.
i stole chronic 2001 from a store. 1999′s idea of theft security device was a metallic tab on the outside plastic wrap of a cd.
what has changed…im not sure what kinda of security devices they have on cd’s now. that was the last time i bought (stole) a cd , let alone picked one up.
good read tho
tss is major
That song he did with Ginuwine sounded like a sellout to me.
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“Owe me back like forty acres to Blacks”
Song wasnt good but still, he had that on the hook lol
Nas really doesn’t get love, but whatever. The “esco era” brought some of his best material
best… and worst
handsome boy modeling school lmao. im a male model not a male prostitute, modeling just sucks! there were some dope joints on there. prince paul and dan the automator. illness
Yeah he did. That whole Escobar era was exactly that.
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Agreed.
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I disagree. The WHOLE Escobar era? A complete dumb down?? I guess some of us weren’t listening. The main reason I Am and Nastradamus sucked was because they were supposed to be a double disc and the majority of that got leaked and Esco had to scrap the whole thing and put together two albums on the fly. Most of the shit that leaked ended up on mixtapes and The Lost Tapes and anybody that’s heard any of it know it’s fire. So if the Escobar era was roughly ’97 to ’01, you can’t say Nas spit garbage for that whole timeline, when more often than not dude still brought the lyrics.
Goodnight..
Michael Jackson Feat Lenny Kravitz – Another Day (Unreleased/Snippet/DJ)
http://usershare.net/wnziua053nra
Nas really doesn’t get love, but whatever. The “esco era” brought some of his best material
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I’m a huge Nas fan, and I’m also a huge Nas critic. (I’m like that with all my favorite acts), but anyway, I believe the reason people love to take shots at Nas is that he put out one of the best albums of all time in an era where Hip-Hop excellence seemed to pop up every other week. I mean he put out THE classic among a decade full of clsssic. He’ll never top it, so it becomes like that first crack hit: no matter how many times you toke up, you’ll never get that feeling again.
So Nas gets hate because he can’t bring back that lovin’ feeling.
Also, the nerds and backpackers sweated dude Soooo much for years, so much that people who didn’t get it, or got a late pass on Illmatic, or aren’t really that into NY rap, or whatever got sick of hearing ‘Nas this’ and ‘Nas that’ that they just wanna amplify all his flaws. I mean nobody like to get beat over the head, and Nas stans really overdid that shit.
I think I gotta agree with my mans…once he left the Escobar era, in the last decade Nas did alot of things that other “mainstream” rappers wouldn’t do and still released good music: Stillmatic, God’s Son, Hip-Hop is Dead, and Untitled. Really the only lame duck is Street Disciples, but like Jay’s BP2, if they slimmed it out to the best tracks, you’d have straight fire.
Nas hit that musical crossroad that a lot of artists meet at one point or another through their career. At the time of “Hate me now”, he had to decide to stick to his roots or throw on the big fur jackets and break out the cristal with Puff. He also signed to “murder inc” for a short awkward period in the beginning of the two thousands. Puff is the devil, nas sold his soul to puff quick to see what the lifestyle was like, and returned shortly to getting blunted and rhyming instead.
nice Marmar.
“A lot of things have changed this decade. But in the case of Hip-Hop? It’s mostly stayed the same.”
^ and that my friends is why many of us (die hard fans and outsiders alike) say rap sucks now.
I’m glad people still see the need to stand up for Nas. The “esco era” may have been him selling out to some, but I’ve never heard any musician in any genre sell out with that level of lyrical dexterity, diversity and topical complexity. That boy guud…
Nice post & 2010 looks to be a very good year for Hip-Hop with the releases that we are supposed to be getting!
PS-Off subject but does anybody know when they are supposed to show that Raiders doc Cube helped with on ESPN or did I somehow miss it already?
I feel like pop music nowadays is way more dumbed down than in the 90′s…. nowadays if your content has a lil (and by lil i mean Barely lil) substance it won’t get any playing time. I don’t understand why i can’t hear legit music outside of blogs.
my 2 cents
NAS serves whoever the fuck your favorite rapper is.
Not an excuse but Nas did have to turn the albums into the labels for approval. Judging by the non radio cuts he chooses at that point of his career, is it safe to say those songs that contribute to his imbalances were commercial efforts for the labels? Can it be he mastered that with One Mic and I Can? Can it be that it was all so simple then?
plus…
2Pac_And_Outlawz-Still_I_Rise-1999-RNS
Noreaga-Melvin_Flynt_Da_Hustler-1999-WR_INT
Ol_Dirty_Bastard-Nigga_Please-1999-CMS
Pharoahe_Monch-Internal_Affairs-1999-FTD
Terror Squad – The Album -1999
VA-Soundbombing_II-1999-FTD_INT
Mobb_Deep-Murda_Muzik_(Real_CD)-1999-CMS
JT_Money-Who_Dat_(Feat._Sole)-Promo_CDS-1999-sam420
great year!.. Salute!
Shit really hasn’t changed that much, but if you ain’t making moves you’re probably standing still…in rap’s case, getting dumber – although there have been some new artists/groups that have a certain pld school integrity about their music.
*old
illmatic/itwaswritten classics
iam/nastradamus his lowest period
stillmatic/godsson the revival
hhid/untitled the feather’s back
distant relatives as the crown
tenth solo album, the magic !
Don’t forget Mike Zoot & F.T. of Street Smartz, although they soon dropped off the radar.
Hip hop has been on a steady decline since 1999, no album since has moved me apart from 1 or 2, namely the Black Album