“Do more with less.”
How many times have we heard various institutions evoke the sentiment that the people who keep the cogs oiled on the machine need to put out more product with less support? We ask this of auto plant workers, newspapermen and artists.
Especially artists.
Music has been devalued to a level where we, the consumer, demand its artists give us their work for free or risk dismissal as expectant, self-indulgent players who no longer deserve a place in the game. We’ll pull their peg, knock their chess piece, wipe them clean from the board. But we are no more to blame than the artists, who have themselves bought into the idea that if they put out a costless product then they will some how be favored and rewarded down the road. They accept defeat, and embrace and embolden the norm.
Everyone at the TSS office knows I don’t download music for free — it goes against everything I believe in. When I was writing about music in a professional capacity I did accept free promo copies of albums, but I was being paid to listen to that person’s album as a critic. And as a fan exclusively now, I pay for all of my music. I don’t know how to take more of a stand against what is inherently wrong than that. What could be more depraved than stealing from the poor, let alone anyone? I like fictitious pirates, not real ones.
Jack Sparrow = Awesome.
Somali life-boaters = Not as awesome.
But if the artists offer the music for free, it’s not stealing, right? Right. But it’s valueless. I don’t collect things of no value around my house for fear of rampant clutter and decay. These things are called, in some circles, garbage. Likewise, I don’t collect valueless things on my hard drive for fear of those same rampant impacts.
I don’t know what to tell a starving artist trying to make it in this industry other than, “What you’re doing will not work.” You won’t be able to give away enough music to buy your way into an industry. I understand your plight, and I get that you’re just trying to make it. The term “Starving Artist” has been around for a long time for a reason. But by giving away your art, you are only making your name known, not valued. If what you love is just creating art — come Hell or high water, listeners be damned — then you have nothing to be worried about other than how you will supplement your income so you can continue to create.
Downloaders, I have even less to say to you. Just know that you are weakening the product you complain about.
But I am just Mrs. Blogger in a Hip-Hop scenario of Reservoir Dogs. I have my gun pointed at Mr. Download, who has his gun pointed at Mr. Artist, who has his gun pointed at Mr. Industry, who has his gun pointed at me. We’re all ready to fuck each other up and we’re all full of shit. And in the middle of our square-off is the Quality Product; sweat beads forming at the brow and lip, and chest heaving in congested sputters.
The question isn’t who will go down, but rather who will pull the trigger first.



But if the artists offer the music for free, it’s not stealing, right? Right. But it’s valueless.
====================================================
No-sign.
Run LC Run.
Let me spell it out for it is G-A-M-E O-V-E-R.
This isn’t 1994 anymore where you had to save up your pocket money, paper route money, put aside some of your student loan (or grant) took a trip down to the record store and purchased a CD (or whatever format you was rolling with back then) with your cash.
The 20th Century Youth Mentality is part of the annals of history now, kids (and elders also) will get it for free now if they can. Who doesn’t like a free meal?
Didn’t they realise they were opening up Pandora’s Box when they unleashed the internet back in the mid 90s? Porn, Pirate Movie, Music and TV Downloads all other types of messed up stuff.
The 9 or so CDs I brought in 2009 will probably become 5 this year, heck I’ve even streamlined my DVD purchases, in the hope of producing all the blockbusters on Blu-Ray, it’s a never ending cycle.
I’m tired and I’ve had my fill of hip hop since I started listening to this ish back in 1985 or whatever it was.
I’m not too receptive to new music, I feel sorry for the starving artists, but it is a dog eat dog world, times change, industries rise and industries fall, evolve, learn a new trade and get paid. Everybody got bills to pay and food to put on the table.
Today’s record labels will probably switch their business model to become tommorow’s healthcare and energy providers.
I think putting out free music is in some respects more valuable to the artist then a retail album. The mixtapes & street albums allow an artist to not only build their name & fan base, but it allows them to gauge what they’re doing against the reaction of the listeners. An artist can find out exactly who they are as an musician along with who their fans are. Now flooding the scene with disposable filler is not the move and I’m in no way condoning that but for the real artists who’s music (free or not) has some artistic merit, the mixtape scene is still important because it keeps them relevant to the fans who support them.
See my NBA Vs. NBDL analogy from the earlier discussion in the Wiz post, but throw in “Vs. Playing @ the park on weekends.”
Eh I can see your point but have to disagree with your thoughts on the worth of free music. While I agree that a good chunk of rappers overdue it, its hard to argue with the buzz that GOOD (key word) mixtapes generate for an artist. This year alone Drake, CuDi, J. Cole, Wale, Curren$y, all have gained some legitimate attention through their mixtapes.
The way I see it, the fault lies mainly on the fans (myself included) who are reluctant to throw real support ($$$) behind a dope artist who has impressed them. That, combined with artists who aren’t interested in reaching back and a cautious industry that is slow to put the machine behind an up-and-comer, has created the toxic atmosphere currently stinking up rap music.
Well written article as usual but some depressing shit for a Sunday, LC.
Completely agree with the second comment Amp. Of course that retail album better live up to the hype if said artist wants to be successful.
“But it’s valueless.”
Have to strongly disagree.
I learned this around 12 years ago. If you are talented, can wait for the loot, and provide an amazing “product,” it has strong value.
You can then make a living from it.
The problem is that right now, people have the “free game” confused.
I instantly knew after hearing “So Far Gone” that Drake was one of the few that knew what he was doing and had gotten it right.
He is the perfect example of what I have been telling acts forever – how they should do it.
(I was ready to sign dude myself)
@Johnny Blaze, just because it’s dope doesn’t guarantee that it will sell well.
Dopeness/Wackness does not decide sales figures, the strength of the brand does.
Lol, it’s not “depressing” so much as it’s a sobering truth. And I think this thing goes many ways.
– Artists, after a few mixtapes w/in a certain period of time, you should consider placing something in stores or a structured online release. Otherwise, you’re just hooping in the park.
- Fans/bloggers, don’t try to sell me on albums/artists that you aren’t buying yourself. If it’s “the best album of the year” then why the fuck didn’t you put money on it? You dl’ed already so that means you can’t buy it? The fuck outta here lol. Times are tight but they aren’t so tight that you can’t buy one album per month, either @ a store, online/iTunes, whatever. But it’s like voting. You don’t vote, then don’t complain.
Majors – I don’t have much to offer them @ this very moment. They’re still important but artists now can do a lot to thrive on their own, again, depending on what their goals are.
“– Artists, after a few mixtapes w/in a certain period of time, you should consider placing something in stores or a structured online release. Otherwise, you’re just hooping in the park.”
Exactly.
Exactly right.
I agree pretty much with the sentiments of everyone else. We have been treated to a fantastic array of mixtapes in the past year and on the strength of these tapes alone i have or will support these artists even if the lp is underwhelming (Wale) and especially if its dope (Fashawn).
On another note, artists do get pay via tours, merch and stuff. Personally i have definitely slowed my d/l’ing of music to a crawl but it is downloading which got me into hip hop in the first place. If i never downloaded reasonable doubt and criminal minded, i never would have bought the blueprint and return of the boom bap. For people of my generation (late 80s early 90s babies) the internets is the key to discovering new music.
@ Gotty I was sayin the same shit yesterday in the top 15 post. Those are the same folks who com[lain when an artist sells out but never supported when it could’ve helped
@ Victor
“If i never downloaded reasonable doubt and criminal minded, i never would have bought the blueprint and return of the boom bap. For people of my generation (late 80s early 90s babies) the internets is the key to discovering new music.”
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Nice, relevant story.
Thank you for sharing. Good way for others to see things.
P.S.
The Pats are getting DESTROYED! 21-0 1st Quarter?!?!
@Gotty, in your opinion is the survival of this thing we call hip hop dependent upon the spending habits of the youth? (The youth demographic in this case is those between the ages of 13-25).
I don’t agree with the whole tone of the article…
Stealing music is stealing… But music is more than a product it’s not some tomatoes on your fridge… I don’t value a song like an object it’s more than that, all songs are not equal it’s too complex…
What is the right price of a track, What is the meaning of music,,, these are the questions and there is no simple answer or point of view like this article…
@Paw
Of course. You misunderstand me. Strengthening the brand is what I consider free music’s worth.
@Gotty
Agreed on all points. Even though I’m still a serial downloader I’ve started scooping up a certain amount of albums every month. To put my $$$ where my heart is.
Anyway to kill these autorunning adverts? I’m sick of trying to find the mute button so I can turn off this mucus ad…
:(
I’m not anti-downloading & LC & I differ there. I’m for it. But I’m also for putting dollars w/it.
Wale is a pretty good example. Yep, the album wasn’t all I hoped it would be. Yes, I’ve been vocal in saying that loud & clear. But…
A. Being on the bandwagon early & watching his progression, I was copping.
B. When I heard of the whole “the label didn’t ship enough” & I knew it wasn’t gonna do well, that furthered my decision to get out & make sure to vote for cat.
Will I do it again for him? Not sure but most likely. If he keeps dropping loose mat’l that’s solid, I don’t see why I wouldn’t.
TRA – I disagree on Drake & you sound like Slyvia lol. If he was such a sure thing, why didn’t you sign him? (Hey, you brought it up)
I don’t think there was some master plan @ work. It was a mix of factors plus timing. Straight lightining in a bottle. His tape was successful & they were wise of enough to package that shit, tour, parlay a deal while he was hot etc.
I think he & his retail release are gonna be immensely important to a lot of people’s futures though.
To add, I get LC’s point. I just see it [the process] as more beneficial than most.
I have always said that the creativity of artists whom produce the music we really enjoy, along with the time and energy they spend throughout that process is in itself, priceless.
So I treat it as such.
But everything has to be given a price… and so we pay $1.29 per song [legit] on iTunes for something that possibly should be sold for much more (or in some instances, much less).
In this day and age of simply recording a song and uploading it to the Internet in merely a few hours, artists now rush out music – which is where you get the majority of wackness and garbage.
Should you pay for music that so little effort was placed into? I leave that up to the individual/buyer.
But when Sade or Maxwell take years to record music (and it shows), well, I am paying for it even though I am getting it (legally) for free – they deserve it.
And by the way… Drake is a perfect example (to me anyway) that free does not automatically equal garbage. Had he retailed that project… I would have bought it. But he was smart and gave it away. For legal reasons (as well as not having a label deal) yes, but I cannot say that his buzz would be as big as it is now had he released it and people had to pay for it.
The younger generation is just not used to that.
It all sums up to this = NOBODY is going to forfeit free ish. No matter how good, how strong or how reputable. If the risk of
getting caught is low then people will steal.
So Far Gone was designed to get a record deal.
You could say the same thing about midwestbocframecadillacmusik.
Other rappers should take note.
@ Gotty
lol
I will not get too much into it but he was going to sign with whom he was going to sign with (*hint hint*).
My ears are what I went by. I was just listening to the album no more than a few hours ago and after a year of “releasing” it; I still listen to it a few times per week – at least.
To me it was that good (and upon first listen).
Now the new stuff? Nah. Doubt I will $upport it.
(And I would not have been interested if this were the quality of songs on “So Far Gone”)
He is making too many wrong moves musically with “Thank Me Later. ”
(P.S. Why in the WORLD did John Harbaugh not challenge that? They were running away with the game. Now I smell a comeback brewing as I type this)
I’m cool with anyone who wants to disagree with me, because I was expressing my opinion and in turn respect other opinions.
But if you are not willing to shell out money for something, it is, literally, valueless. I don’t mean metaphorically valueless… I mean there is no monetary value for that shit. I don’t care if it PERSONALLY means something to you. I don’t care if it has a ton of buzz online that you think will turn into something down the road. Buzz don’t pay rent. Personal value don’t put food one the table. Sentimentality doesn’t pay the car note, so don’t tell me these mixtapes have value outside of just that; your sentiment.
I can’t think of any artist who has put out more free product in the past year than Charles Hamilton and his website-barrage of Sonic tapes. No one is going to pay for one of those now or ever, let alone for anything he puts out from here forward.
Blu didn’t put out shit this year, except for some beats. Yet a hard copy of “Below The Heavens” is so hard to find and was at such a quality that that album is now listed at 197 dollars on Amazon. I’m not saying you would pay that much for that album, but I’m saying that it has tangible value.
But it’s love… I appreciate debate. And I obviously know I have it coming to me when I point fingers at downloaders. No one wants to admit their vices are wrong, because that might mean giving them up.
He is making too many wrong moves musically with “Thank Me Later. ”
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What evidence is there of this?
Even though I’ve started to grow a little tired of Drake, I have faith that he can deliver on the hype. His music is on such a high level song to song, I’d have to think he’s gonna save the best stuff for his album.
He hasn’t been singing that much recently so i figure the album is gonna have a fair share of those kinda joints. Dude is strategically balanced as far as what he brings to the table style wise and that’s why he’s going to win.
Maybe people no longer want to listen to music like they no longer want to read books?
@ LC
“But if you are not willing to shell out money for something, it is, literally, valueless. I don’t mean metaphorically valueless… I mean there is no monetary value for that shit. I don’t care if it PERSONALLY means something to you. I don’t care if it has a ton of buzz online that you think will turn into something down the road. Buzz don’t pay rent. Personal value don’t put food one the table. Sentimentality doesn’t pay the car note, so don’t tell me these mixtapes have value outside of just that; your sentiment.”
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Again, not if you do it right (take your time and put out good quality music), are willing to work hard and have patience.
Ask someone like Drake what a “free mixtape” did for him.
I do not wish to put anyone’s business out there but for those unaware dude was basically broke. The Degrassi money had run out.
Without waiting… without “giving away” his music, he most likely still would be broke.
To me, that gives it value.
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“And I obviously know I have it coming to me when I point fingers at downloaders. No one wants to admit their vices are wrong, because that might mean giving them up.”
I believed we were speaking strictly about authorized mixtapes… so I was writing from the perspective.
That was [my] bad! ©Drizzy “Say What’s Real”
It all sums up to this = NOBODY is going to forfeit free ish. No matter how good, how strong or how reputable.
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I agree. Wholeheartedly. But folks do get what they pay for. And if the consumer won’t pay anymore, they can expect the product to continue to reflect that.
@ Amp
I have listened to quite a handful of the songs (not Internet stuff).
However, he is recording a lot of material so as always (and with any artist), none of what I heard may even make the album but… it just does not have the same grab… in my opinion only.
@Real Anonymous are you Rick Posada?
Ask someone like Drake what a “free mixtape” did for him.
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Wouldn’t you say, though, that Drake has been the exception rather than the rule? Granted, the entertainment industry is about people making a run at being the exception. He has been interesting to watch… and I think he has a lot of talent… but the jury is still out. We talk about him like he’s been around for a few years and it’s really just been a matter of months. Young Money money could run out just as fast as TV money if he can’t capitalize on the opportunity for a sustained career. I do think he has a good shot, though. At least he sees the key to a salary rests with the ladies coming out to shows.
@ Paw
Nah. lol
And this is actually a very beneficial discussion here as I was just about to finance a free project.
Erm, this whole music thing here is bigger than Drake? You all make it out like he is to rap music what Tiger Woods is to golf.
Let’s keep things in perspective here people.
these artist’s need their quality control. Just because they have the means to put as much out as you want doesn’t mean you should. Putting out a bunch of garbage doesn’t make you prolific. As for free music… If The Cool Kids had never put out free stuff they would have never linked up w/ Mountain Dew or had Pennies on 2k9. That can be said for numerous others. Plus if you can get people to come to your shows, you can still get money.
I believe in buying albums because I don’t like stealing. Period. And I don’t like having bootleg shit around me in my players pad. I look at rappers as working people just like myself and I’ll be damned if I go to work and don’t get paid for it. I’m still surprised these artists aren’t on strike with all the illegal downloading fuckery going on but since they love it and it’s their way of eating they simply cannot “go on strike”.
In 2009 I bought 33 hip hop & R&B albums; Mos Def, Rick Ross, Alicia Keys, Dream, Wale, Z-ro etc.
So when Lupe Fiasco goes off on a tirade or Jermaine Dupri is upset about the Usher song leaking it is fully warranted. People can go on & on about artistic merit and creating buzz and all that but the bottom line is to get paid doing what you love. They are also not doing it just to live nice they want their music to be known throughout the world and to get money. To leave a legacy and be remembered. Any artist that tells you different is a fuckin liar.
People also make the argument that rappers get paid thru shows etc. and don’t get money from album sales…yeah that’s true for the most part but sales validate your status and albums are remembered not mixtapes. You think JayZ can sell out MSG thru the strength of mixtapes or 50 Cent can tour the world based on mixtapes? I think not. You get big like that by releasing good albums that sell well. Who remembers JayZ’s demo tape? I mean really???
So when bruh says its “valueless” it means in 5 years nobody will care about it and there will be no way to know it existed to a newcomer unless someone still has it in their archives on their harddrive. You get out what you put in but human nature will not value free shit more than something you pay for. Look around your house…how many things in your house are not paid for by you or someone else? Not alot guaranteed. Free shit is easily forgotten. But I guarantee you know how much you paid for that rug, or that PS3 game, or that watch.
People also make the argument that music isn’t as good as it used to be and I say BULLSHIT to that all together. I grew up on Too Short, Snoop Dogg, and Outkast (among others) but I’ll be damned if that Wale aint riding hard, or the Kid Cudi is subpar material, or the Playaz Circle lacks. People gotta start being fans again. You get out what you put in.
You know, piracy isn’t killing movies or tv? And it’s not all of music b/c country & other sectors are doing fine or @ least fairing okay.
So…
@ LC
“Wouldn’t you say, though, that Drake has been the exception rather than the rule?”
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Without question – but the music business has always been like that.
Less than 10% of traditional releases make a profit – and it was that way before the Internet and downloading became a problem.
(And it is also that small percentage of recordings that finance all the rest).
So he is the exception – most definitely. But he also put together a great package to get him to the point that he is at now.
Not everyone can do it. But trust me when I say that quite a bit more can with better direction and taking their time in how they present these free releases (song selection, recording, production, ARTWORK lol). You basically must treat free releases just as important as a retail album release these days.
As you know, and as Gotty™ has stated, simply flooding the market and listener is just no longer going to cut it.
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“We talk about him like he’s been around for a few years and it’s really just been a matter of months.”
Not certain (perhaps you or someone else can check/confirm the exact year) but I believe he put out his first mixtape in 2006.
So…
Rap music has pretty much ran it’s course in terms of it being a mainstream tour de force that it once was?
@ Paw
“This whole music thing here is bigger than Drake?”
It definitely is. But real talk – he is the only one who really prospered doing it the way that LC touched upon. That, and that alone is why I keep referencing him.
Can anyone think of anyone else? Interested… very interested if so.
“So…
Rap music has pretty much ran it’s course in terms of it being a mainstream tour de force that it once was?”
Yessir – unless these rap cats start going back to making good music a priority… stop doing records strictly for beef (II)… flooding the market daily (which is totally unnecessary), etc.
Susan Boyle & Carrie Underwood FTW!
Oil, diamonds, and gold are more valuable than water and air because they are not as plentiful – even though we NEED water and air… it is the former that we value.
(But go without water for a day and you will pay whatever you have to get it)
@The Real Anonynous out of the USA (and his native Canada) Drake is pretty much an unknown entity (just like his mentor of sorts a certain Lil Wayne).
I respect the goals that Drake aspires to, however, he is not the litmus test that one should be referring too.
Rather it is the stalwarts like Jay-Z, Kanye West, Curtis and of course Eminem.
Once these guys stop going gold and ultimately platinum, that is when you need to start getting worried.
There is no more space left on the bus, it is what it is, I’m not sure what comes next in terms of the voice of youth and how rap music and music fullstop will evolve, but I doubt it will be anything like it is now.
The whole survival thing is dependent on what the youth spend their money on and it sure ain’t rap music, with the exception of the aforementioned major players.
It’s about Playstation 3, X-BOX 360, Ed Hardy, Nikes and whatever else kids these days are spending their coin on.
Drake is manufactured and marketed by the label to get at the pocket money of teenage girls mostly.
Hip Hop will survive though not at the current level, but you it will still be around, like we might have a Montreaux Rap Festival or something.
We will be regalling our children (and our grand children) with stories of hip hop folklore.
It’s done, it’s bleeding chips, there is no Hip Hop Messiah, the sooner we learn to accept this the better.
If you truly love the work of an artist, please show your support by purchasing their craft and that is all you can do, the rest is out of your hand, but hey at least you say to yourself that I did my part for something I love.
“If The Cool Kids had never put out free stuff they would have never linked up w/ Mountain Dew or had Pennies on 2k9. That can be said for numerous others. Plus if you can get people to come to your shows, you can still get money.”
Another great example.
For me, it has always come down to how patient you are. Do you wish to take the money now and make a little (because truly, how much are you going to make by selling an album that you have zero promotion dollars for and no machine behind), or work hard for a while and make much?
You cannot just record an album and make a living from it (how many hundreds of thousands are trying to push you their record via a MySpace comment as I type this? Who is going to go to a show they perform at?).
You must put in the work. And if you put in the work and it does not work out (i.e. no deal), you are no worse off for it.
I’m glad I bought “Below The Heavens”
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I envy you.
@The Real Anonynous out of the USA (and his native Canada) Drake is pretty much an unknown entity (just like his mentor of sorts a certain Lil Wayne).
==============
Well…i’ll just leave that one alone lol. where are you from exactly Paw? (serious question) I’m guessing the same area that sent us that one crank to host the MTV Awards. I’d never heard of him but understand he was huge across the pond. Same thing I guess.
I’m retweeting this
@ Paw
“I respect the goals that Drake aspires to, however, he is not the litmus test that one should be referring too.
Rather it is the stalwarts like Jay-Z, Kanye West, Curtis and of course Eminem.”
I hear you. But that business and machine which produced Jay, Kanye, 50 and Em are dead.
The labels are not putting the money out as they once were. Deals are scarce and the advances at an all time low.
I purchase music that I like – that will never change. I fought for so long for others to take my advice.
It is a losing battle.
Music still pushes units… just not as easily as it once did.
I applaud people such as yourself and others though who do support the artists and music.
“The game just isn’t the same it’s changing….”
see, this is perfect.
LC’s anti-downloading, & I be downloading music all the time.
She’s highly articulate through her masterful manipulation of the English language, and I’m not.
So, if opposites attract, then I’ve got a chance, right?
lol
I’m glad I bought “Below The Heavens”
Did you go to USC LC?
@The Real Anonymous, in which case maybe it is time to go back to basics?
Park Jams and Block Partys (Power from a street light made the place dark. But yo, they didn’t care, they turned it out).
Didn’t cats like Too Short and Freddie Foxxx sell their music out the trunk of their cars? An artist can put on a show at a block party or a park jam and then after the show sell CD’s from their car trunk or stand.
It’s a hustle, it’s basic, but hey if it works for those who believe in the art, then shoot, go for it, because you are right, the majors have tightened the purse strings.
Cats like Moka Only, MC Eiht and Spice 1 are still eating well off this thing, what’s their secret. Maybe we need to speak to them.
Because like I’m saying if you can’t conquer the world, conquer your neighbourhood first.
Better to sell 20,000 units at 3 dollars a pop than no units at all.
This is a pretty good piece, and I like the general idea: if you want the music you enjoy to continue to come out, support it. But there are a few things that are missing:
1.) Just because an album is free, that doesn’t mean it doesn’t have value. Artists like Cool Kids drop free product that directly adds reason to why their fans come to their shows to support them, and their fans go HARD. Same for Drake. When free music directly influences fans that monetarily show their support in other ways (i.e. shows, merch, and products that those artists sponsor), then it does have value.
2.) You can say that the product will reflect valuelessness if it continues to be free, but I’m sure a lot of fans would agree this 2009, more than many other recent years, had a lot better free music than it did paid music. Many artists are known for having mixtapes that are better quality than their official albums, because it’s more genuine and less flawed by industry red tape and club/party pandering. So where does that fit in?
3.) Charles Hamilton is a terrible example, because his tactics would’ve worked if he hadn’t committed career suicide with his self-imposed screw-ups. It got him a record deal, and he did a few collaborations with other artists, so he looked like he was on his way.
Overall, I hate that the music industry has gotten to a point where free music is so expected. But artists can still do well if they’re creative and resourceful. Free music in some shape or form is almost essential, so it’s about striking a balance: either balance between free music and paid music, or balance between free music and other opportunities.
Cats like Moka Only, MC Eiht and Spice 1 are still eating well off this thing, what’s their secret. Maybe we need to speak to them.
Because like I’m saying if you can’t conquer the world, conquer your neighbourhood first.
Better to sell 20,000 units at 3 dollars a pop than no units at all.
====================================================
pretty much
I mentioned Cool Kids, but I forgot their licensing stuff. Great point.
People just need to concentrate on more than the actual art more than ever, now. Either get a businessman behind the scenes to handle that, or learn it yourself. But that’s where a lot of money is made.
I’m retweeting this
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Me too, please do the same
I’m retweeting this
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Me too, please do the same
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Retweeted.
@Gotty I am from England.
I’ve discovered lots of artists through their free downloads – some I go out and support, some I don’t. The complete oversaturation of the marketplace means there’s no chance of anything mediocre getting bought, so only the very best or what I feel is most deserving gets paid for.
Does this mean that free downloads have no value? it depends on the criteria you assess them by – if the plan is to release dozens of free mixtapes then yes, you run the risk of diluting your output as well as people’s interest in it. On the other hand look at Jay Electronica – using the quality over quantity approach, dropping free tracks very infrequently yet, I can’t think of another more anticipated artist. THAT’S the sort of thing I’ll go and pay money for. Of course it helps that he’s got a co-sign from the likes of Just Blaze…
The internet has made music more disposable, so even the very best doesn’t seem as special as it once might have done. I was taking a look back at my albums of the year and it dawned on me that there probably wasn’t a single one that I’d listened to front to back in a single sitting….
CD’s could do with being cheaper. As a music format they have been around for a long while. Major Labels whine about bootlegging but what do other salesmen do when their product isn’t shifting off the shelves? They decrease the price. Not only that but it wouldn’t hurt for older lp’s to get cheaper.
Piracy changes the game for the better in most situations. Read the book “The Pirate’s Dilemma” to understand exactly what I mean (I’m quoted in it). If you offer an album for free & it’s of much better quality than an overpriced major label album you’ll be MORE compelled to buy the same artist’s next offering based on the quality over crap I believe.
The industry is shady, it’s needs to be taken over © Jay-Z
One.
The complete oversaturation of the marketplace means there’s no chance of anything mediocre getting bought, so only the very best or what I feel is most deserving gets paid for.
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I’m the same way. I actually copped more albums this year then I did last year, but my favorite CD of 2009 was a freebie. Go figure.
I’ve said it before. I’ll say it again.
LC is 5 Cig worthy every time she posts. Regardless of whether or not I agree with everything said, I will say it was one hell of a post to read. The whole downloading music vs. buying it is like Pac vs. Biggie. It doesn’t matter which side you choose, people will never come to an agreement lol.
To this day, I buy albums b/c I feel as if an artist convinces me enough to like the album, I will buy it. First week, of course.
I’m getting away from my point though lol. Good job, LC.
One thing’s for sure:
LC Weber can still write her ass off. The more of LC’s stuff I read, the more I wanna move to Detroit. *scratches at fore arm like a westside of chi hype*
The internet has made music more disposable, so even the very best doesn’t seem as special as it once might have done. I was taking a look back at my albums of the year and it dawned on me that there probably wasn’t a single one that I’d listened to front to back in a single sitting….
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That is definitely the case. I remember that in the past, buying a cd, unpacking it, going through the booklet and listening to the whole piece from front to end was the greatest thing. Apart from the music, it was a whole experience. Downloading has taken the whole mystique away.It is nearly impossible to not hear leaked songs before the album comes out, hence listening to the the album is underwhelming. I believe that for me, that is the greatest problem.
And to be honest with you guys, blogs are another main reason the music industry is fucked. I visit this site and others many times a day since it is a great way to discover music that I would have never found on my own merit. BUT, the bloggers and the us, the people in the comments section, always have a damn opinion. Product gets classified, rated and trashed hella quick. It’s really hard to listen to something unbiased man. In the past, I would rate albums, then read up on them in the source or xxl and discuss with the crew. Now, 50 million cats are judging online and it is hard to like something after everyone trashed it beforehand.
The industry is shady, it’s needs to be taken over © Jay-Z
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Well he could have easily poured back into the industry with the gazillions that he is making and established a very effective marketing and distribution infrastructure for the upcoming hip hop crop. This would have restored parity for what THEY did to the Coldcrush.
Sometimes the artist is equally as fault as the consumer, put your money where your mouth is (both parties).
How many opportunities did our Hip Hop peers have to get their foot in the door and make a mark? Countless. Don’t get me started on KRS’ tenure at Reprise Records, why you I aughta! Grrrh!
The consumer isn’t solely at fault here, all this over saturation ish srarted with the likes of Landspeed Records and Fat Beats back in the late 1990s.
the bloggers and the us, the people in the comments section, always have a damn opinion. Product gets classified, rated and trashed hella quick. It’s really hard to listen to something unbiased man.
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Blogs give you an idea of what others think but ultimately your opinion should be the only one that matters. I read opinions & reviews but when I listen to the actual music, I do so with an open mind. Blogs give us more info to work with but they never completely shape my opinion of a piece of music. I’ll let the music do that.
& Co-sign Tinsley. LC is 5 Cig worthy period. Good shit girl.
Everything said is correct, but it’s really not as complicated as everyone is making it to be.
Things released for free have value, not in the traditional sense, but they have a very high value now because the music business model has completely changed. The major problem with that is that the people running the music industry are just very against such change, because it effects their bottom line more and for a longer time than they can handle on a variety of levels.
What has essentially become the new “demo tape” is:
-put out some freestyles and feature driven songs on popular current beats
-put out a mixtape of mostly original material, and do some internet radio/blog interviews to support it, hopefully a good dj cosign by attempt 2 or 3
-put out a few teasers for a video
-put out said video
-do some small shows here and there, best case having a mini tour in your region
-repeats all 5 steps OR you might get some sort of developmental deal/no budget good split deal
In most instances it takes doing this about 2 or 3 times to reach prominence of any sort of level in todays congested hip hop community.
Thats basically it in a nut shell, over and over again we see it clear as day. Instead of slaving away making music that nobody at a label will probably ever hear, at least nobody that can help you, you just run with the 5 step forumla. Labels now have the ability to not only hear your original material, but do however thousands of people choose to and more importantly they can give their opinion directly, to the source and the label by default, and this is now your “demo tape” process.
To say that free music has no value, is just short sighted and silly to be honest. Is going to school not valuable? While you’re going its not, but after its done it actually provides one of the few things that determines your value to an employer. Its almost the same thing if you think about it. Getting a buzz going on blogs, releasing free material, the whole thing, is just like attending a school. It costs you money, its difficult, takes a lot of hard work, and if you do well it all pays off in the end when you get your “job”.
LC raised a great point that, as a Christian, i struggle with. Stealing is stealing. I’m guilty of the occasional DL, myself. I also dug the Sparrow vs. Somali Pirate analogy because the deeper you dig into the Somali story you’ll learn that it’s not just some random gun-toting doped-up “skinnies” holding up Gilligan and Captain Stubbing.
It’s actually poor Somalis who’ve had their once-profitable fishing waters overrun by foreign-own corporate fishing mercenaries and assorted international hunters that’ve put them outta business to the point that all they have left is, well, pirating.
not to excuse it, but you gotta what drives a 15 year old on a raft with 25 year old AK-47 to think he can takedown a 4 ton ship as a career choice.
I can’t romanticize these cats anymore than i can romanticize DL’ers. Everyone’s got a great reason for DL’ing:
We’re sick of being scerwed by $9.99 CDs with one good song and 14 crappy ones. We’re sick of Jobs telling us that even after we buy the damn iTune single we can still only play it on one piece of equipment.
And I can’t speak for all, but one of the realizations I came to in moving to SoCal, was that I had to box up no less than 5,000 CDs and tapes that I’d paid full price (11.99-19.99) for.
My reward for switching to MP3? Having to re-buy some of these joints multiple times trying to either support artists or maintain digital versions of what I had on now-scratched up CDs and cassettes.
Point is, I’ve paid 10x over and above for my music; and every now and then I DL something feeling like, “you know what? the industry owes me a freebie. Eff ‘em.”
Does it make me less of a thief? Nope.
So my comittment in 2010 is to do without or pay for it. Which means I’ll be bitching a lot more about crappy music because I’ll be out $9.99 every time now.
And none of this is gonna improve the quality of the product or the accessibility. DLing will continue. The labels will continue being stupid. and bad art will multiply…
-put out a few teasers for a video
-put out said video
==========================
I hate this part of the game with a passion.
Point is, I’ve paid 10x over and above for my music; and every now and then I DL something feeling like, “you know what? the industry owes me a freebie. Eff ‘em.”
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Word to copping my 5th copy of ATLiens.
I’m an admitted MP3 pilferer…but I’m trying to do better lol.
5th copy of ATLiens?
Eh? Why?
As others have mentioned in this debate so far, if planned and executed properly “free music” can help an artist succeed. It’s just that in recent history most artist have not been able to capitalize off the momentum their free music created.
5th copy of ATLiens?
Eh? Why?
=======================
I’ve broken one, got some sticky shit on another (nh), left it at a homie’s crib, etc. That’s one of my favorite CD’s to burn one to.
Mainstream >>>
I never suspected that so many people felt guilty about downloading music. I probably need to start going to church. That said, if you purchased Nastradamus, I think you deserve a life pass…
I done bought Rakim/Eric Paid in Full on LP, CD, Cassette, Mp3… when computer crashed a couple years back I threw a rapidshare party with a big EFF All Y’ALL” banner in the living room.
Guests of honor: Eric B & Rakim… Gangstarr’s Full Clip… and about 126 other artists… I was not about to spend another $1200 downloading stuff that i already paid for in every way possible b4.
Lord forgive me–I got some issues.
OK, how about cross product bundles?
So like let us say for example, they release a certain New Era Fitted in conjunction with a CD. You buy the Fitted and you get the CD for ‘free’. The recording gets a slice of the cut per Fitted sold.
Or like a USB stick with an digital copy of the album on it, again same formula, sell the USB stick and the artist gets a slice of the cut per USB Stick sold.
Think about all the products that rap music can be cross synergised with, they are countless. The retail price might go up slightly, but hey you get music with it.
Like when we brought a graphics card some years back and it came with a coupon to enable us to freebie purchase that videogame Half Life 2 when it came out. I’m sure it wasn’t free in the true sense of the word and a part of the cost was incorporated within the retail price of the Graphics Card.
You get the jist.
Yet a hard copy of “Below The Heavens” is so hard to find and was at such a quality that that album is now listed at 197 dollars on Amazon.
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*smiles*
DJ Shadow just wrote about this same topic on his site here: http://is.gd/61XpZ.
[spotted via Q-tip’s Ning site here: http://is.gd/61TPl.
OK, how about cross product bundles?
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Like the old baseball cards+ bubblegum trick? That’d work. Sponsored/co-op releases are the future. It’s the only way to cover a production budget without getting screwed by a label.
Youll see CDs packaged with clothing or books or something pretty soon. Stuff will hafta makes sense tho.
Robin Thicke’s Sex Therapy + a colone/scented candle combo? Yeah.
Jay-Z’s latest + a 6-pack of Bud Light? Nah…
As for my guilt abt DL’ing… I don’t feel bad when it’s promo stuff or mixtapes. That’s what it’s for. I’ll stick with those and feel fine.
I’ll add this: SADE’s newest one drops in like 20 days or so… I got the iTunes gift card set aside just for that one. She gets my paper w/o question.
But if that album sucks, y’all gonna hear about how I wasted $9.99.
@Black Canseco, so like Idlewild DVD movie and Idlewild the CD soundtrack bundled together.
Or like The Boondocks each Season Boxset is bundled with a CD of music from and inspired by the series.
HMV had this Wu Tang 8 Diagrams tin box with the CD plus an A-Life Wu Tang t-shirt and the whole thing was only like 3 bucks more than the regular CD.
Alot of these major record labels already own or have shareholdings in companies that cross product endorse their music.
So if they can get the strategy right, it might work.
I know it’s not music, but I like what they did with the deluxe boxset of Casino Royale, you get this really neat OO7 USB stick with it made by Sony.
I know it’s not music, but I like what they did with the deluxe boxset of Casino Royale, you get this really neat OO7 USB stick with it made by Sony.
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Cats gotta be creative like that… Movies, fashion… non-obvious stuff. It’s lifestyle marketing now. For better or for worse, it’s all about branding and partnerships now.
That might give artists more resources to make dope music if they know they got an outlet for it and can live off of it even if it gets bootlegged.
interesting debate and much props for the run lola run pic. i like hip hop and buy the occasional cd but at times it’s tough to justify spending 10-20 (sometimes more; damn the imports) for what sometimes equates to only three or four good tracks. personally i am a concert fiend. i bought tickets to at least 12 hip hop shows in toronto this year, and would have been to more if work would have permitted. i guess what i’m trying to say is that there is more than one way to support an artist. record sales may define positioning in an industry but as i understand it concert money gets to the artist. truthfully if it wasn’t for free mixtapes i would never have made it to blu, cool kids or wale concerts. so i guess my point is that i appreciate the concept of not stealing music, but as long as you’re investing in the product you want to hear in one manner or another, is that not good enough?
so like Idlewild DVD movie and Idlewild the CD soundtrack bundled together.
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Shouldn’t at least one half of the bundle be good?
so like Idlewild DVD movie and Idlewild the CD soundtrack bundled together.
========================================
Shouldn’t at least one half of the bundle be good?
===============
Lol
The giving away of music for free with a “purchase of something else” is a model the industry will currently not accept.
Trust me, I have tried to do so with some very large companies with well known products that fit our generation and that almost everyone owns or ends up purchasing.
The industry is dead set against it and just will not do it.
(I will be getting a call, text, or email now)
I disagree to be fair mainly because of my own downloading and buying. I’d say on average I still buy about 5 maybe even more albums every single month. I still download.
Even when I do download albums, if I find them particularly good I’ll still buy them. I think giving away your album for free is a good idea…as long as its promoted right and is the exception and not the rule.
For example, I downloaded Kid Daytona’s free album this year. I enjoyed it. If he releases his next full length in the shops I’ll check for it as I enjoyed his first one. I wont demand it for free.
I understand and agree with the viewpoint of the writer in that download is killing music, but I think within reason its also helping it thrive in some corners – ESPECIALLY HIP-HOP.
Great post! My whole philosiphy on this topic is I download anything and everything that I find interesting. Then I listen to it and if I think its dope then I purchase. If not then I delete off the Ipod and never think about it again. For me there’s just so much good music out there (in high school all I used to bump was hip hop but since then have expanded my horizons) that I couldn’t possibly afford to buy it all. I also go to concerts and if I see a dope shirt, cop. If not for this process I wouldn’t have found out about Homeboy Sandman who I think is one of the most talented artist regardless of genre and I immedietly went and bought both his albums on Itunes (although I wish I was able to buy direct from the artist so that 100% goes to them). Only thing is I wish some artist would put out an diagram on how much of each dollar spent on an artist releted product (concert tix,cd purchase,itunes dl,clothing) makes it into their pockect. Guess what I’m trying to say is vote with your dollars ala Gotty.
that last paragraph was fuckin priceless.
I downloaded Kid Daytona’s free album this year. I enjoyed it. If he releases his next full length in the shops I’ll check for it as I enjoyed his first one. I wont demand it for free.
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Real talk.
I owe Curren$y a couple dollars too.
Downloading has taken the whole mystique away.It is nearly impossible to not hear leaked songs before the album comes out, hence listening to the the album is underwhelming. I believe that for me, that is the greatest problem.
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Downloading has also saved me buying some sorry ass albums. Like Jadakiss, who always has 3 tight singles to suck you in. Or Fab’s track “Breathe” or The Firm album. So I see it more as a test drive before I buy.
Good point. But I have to say, it is hard to purchase it after you dload it for free.
Downloading has also saved me buying some sorry ass albums. Like Jadakiss, who always has 3 tight singles to suck you in. Or Fab’s track “Breathe” or The Firm album. So I see it more as a test drive before I buy.
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I do the same thing. There was a time when they stopped selling singles at my local music store, so I had to purchase the whole album (albums cost $20 here, no matter the release date). I bought so many cd’s based off of like two hot songs, only to find out it was filled with skits and shitty songs.
When I discovered the internet, I was able to make smarter purchases. At the same time, I was able to discover newer music (and in some cases older music) I would’ve never heard before.
Haven’t downloaders already pulled the metaphorical trigger when they click the links?
They get what they need with no measurable impact on them. I think it’s on the artists & labels to figure out a way to dodge the bullet and profit from the free download somehow. It requires a new business model that no one has perfected.. Yet.
As a downloader AND buyer, I have copped many albums based on what I heard online. If that wasn’t the case, I would’ve wasted money on Rakim’s album and been pissed I supported such a weak effort.
Just my $.02
i luv HipHop
great post LC!
let me read through all these comments before I add my 2c..
It’s a tragedy of the commons issue as well. 10,000 Wale fans think “I like this guy, I want to support him, but I’ll let the other guy do it and save the 9.99$ and go out to lunch next week.”
Great title by the way as I was having a huge argument this week about factory farmed meat vs. local grown product. It’s a somewhat similar argument in that the distribution system and price favor the status quo (downloading music for free without having to leave me home/buying cheap meat.)
The main difference, is that I don’t think you can definitively prove that declining album sales have led to worse content. How do you juxtapose that with the fact, stated here by many and totally agreed with by me, that too many people are trying to rap? Or TC’s complaints (rightfully so,) that the market is oversaturated? You’d think the losing proposition would be driving people away but the reality is, people still dream of being music stars.
Maybe the outcome is that it’s harder to know what’s good and what’s bad. I guess that’s why we need TSS to tell us the difference.
late but just read this and (most of) the comments…too many thoughts to pick one but thanks for all the positions. plenty to think about…
I’m glad this wasn’t some excuse for down-loaders. I agree. The game’s messed up because the fans don’t value actual art…
I, for one, am tired of people sayin’ that an album was okay because “it had a few bangers.” It’s about a complete product, not a few songs…
I generally stick to a certain group of artists when it comes to purchasing, and in all honesty I usually download and listen before buying. If it isn’t worth buying to me I delete it.
I have however bought a lot of music at late. Mostly Wale’s stuff on iTunes on-top of the hard copy of Attention Deficit. I agree with Gotty’s statement about Wale, tho – listening to him since 07 watching him develop, following his mixtape releases then dropping an album which I had higher expectations for. My beef with his album is I feel some of the best tracks didn’t make the final cut for the album – Fly Away, Ice & Rain and The Meeting for example. I thought they would have made the album more solid, but, that’s me. It is one of my favorites of 09 without a doubt, however.
Back on topic, though. I give a spin or two before I decide whether or not I want to buy. I don’t want something taking up space in my CD book or hard drive if it has no value to me. In my opinion I think the inconsistency in the quality of music is what hurt the industry.
Dope intelligent discussion. That’s why always check in here to see what’s up.
I agree with the first comment of Sir Paw.
Thing is the music industry must create it’s own Avatar.
Something like HD 1080p 3D surround sound…
but I dont see them doing it.
So they will turn into other bussinesses.
Without music being the core of the bussiness.
Those ads running in the background are invasive, annoying as hell and distracts from the reading of your article
I don’t know where that random dude’s face came from on my previous comment, but that’s mad funny and not me!
I have purchased CDs in the past, but haven’t done so in quite some time. However, my collection has benefitted enormously from downloads. I have know qualms with it. Money issues is not a reason that I do download, but my current financial situation is quite “interesting” and I am choosing to be very judicious about my spending.
Should I now starve myself from something that has brought me and continues to bring me joy just because my pockets are looking like rabbit ears??? I think not.
I’ll support them at a show when I can. They get a lot more money off shows than cd sales anyway
An important point to consider here is that the artists themselves are not financially challenged. They still make way more money than the average person and barring terrible money management shouldn’t have any problem living comfortably. So sorry that musicians are forced to live in 500,000 dollar mansions instead of 3 million dollar mansions. Human’s aren’t morally perfect, don’t be surprised that when music can be downloaded free without getting caught people will do it. Bitching about the fact that people illegally download music is a hollow argument that holds unrealistic conceptions of human nature.
@ ill
“An important point to consider here is that the artists themselves are not financially challenged. They still make way more money than the average person and barring terrible money management shouldn’t have any problem living comfortably.”
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Wow. This information is way off. I wish that you could meet the majority of these artists.
Fact of the matter is that while some of them are wealthy, the majority is not and simply lives above their means to perpetuate the “lifestyle.”
Please do not take what I am about to type as a shot at you as it is not… but I honestly cannot believe that people still accept this as true about recording artists.
It is inaccurate a very large percentage of the time.
@Real Anonymous
That may very well be true, and I apologize for my generalization, but the fact is that most people do hold this preconception about musicians, which isn’t helped by the largely materialist lyrics of commercial hip hop. This in my opinion only strengthens my second point, that complaining about illegal downloading is a waste of time and energy, because not only can people get away with illegal downloading without criminal repercussions, they can rationalize their immoral decision in this way.
I don’t pay for albums, I pay for shows.
This was a great post more so for the comments, but great none the less. The whole free argument is funny to me. a guy by the name of Chris Anderson wrote a book that came out last year called “Free.” In the book he looked at real world companies such as google and pretty much talked about how in business these days alot of the companies making the most money have embrace the concept of giving away a product or service for free in order to make money elsewhere. Google is probably the easiest to see, damn near everything they do is free from the search engine to gmail to google doc to blogger, but they continue to make more money every year off advertising. The same can be said for these artist giving away free stuff it doesn’t work for everyone, but artists like drake, the cool kids, kid cudi, wale, j-cole, even mainstream artists like Gucci mane, or Lil Wayne have been out making good money off of shows and merch.
Quality will always shine through…and while everyone that puts out free stuff won’t make a million in the music industry there is money to be made by those that have good music and truly grind.
This anecdote seems relevant to the free music discussion: The lesson from two lemonade stands http://ow.ly/WEK2
There is a bigger picture here to consider. All of these points will become moot once the speed of mobile internet increases by ten fold.
Here’s a great video that explains the fast-approaching future of mobile broadband internet:
http://www.youtube.com/watch?v=asxYJw7wlHE
Soon there will be no need, or desire, to store any media on your hard drive whatsoever. Every device imaginable will have access to the internet and will be able to stream music on demand instantly, from anywhere in the world, with zero wait-time, and you won’t have to pay for each song you play. The music will be free when you want it. On your computer, in your car, on your phone. Hell, your baseball cap might even have access to the blazingly fast and prevalent WiFi connection with built in headphones to match. For all intents and purposes, this is no different than having an MP3 or CD in your possession on your hard drive or mobile phone memory card.
But maybe music won’t be entirely free. Maybe more in the way that television shows are “free” in that you pay monthly for access to television channels (Napster), and then served ads every 10 minutes or so. This is equivalent to Pandora, Last.FM, etc., isn’t it?
The current difference between the subscription-based model of Napster vs. the advertising model of Pandora and Last.FM is that with the latter you can’t choose exactly which song you want to play at the time you want to play it. Or can you? FreeAllMusic (http://www.freeallmusic.com) This is equivalent to Hulu.
The problem isn’t with the new business models that are emerging. It will work out just fine… music, movies and television will all continue to make just as much money as they did before the internet came along and screwed everything up for the entertainment giants. That is, once they can figure out how to get up to speed with the Hulu’s and iTunes and Google’s of the world. They will do this by partnering with technology leaders and device manufacturers, and by investing in web-based technologies of their own. Soon they may be the only ones who can afford to build and operate a digital marketplace and will once again make the public submit to their programming of choice.
Apple knows what’s ahead:
iTunes to Move to Streaming music…
http://www.eweek.com/c/a/Midmarket/Apple-iTunes-to-Move-to-Streaming-via-Lala-Purchase-517885
So does Google:
http://www.appleinsider.com/articles/09/12/01/google_hopes_to_compete_with_itunes_offer_pay_tv_on_youtube.html
Does Interscope Records?
http://www.hypebot.com/hypebot/2009/12/how-not-to-sell-more-music-interscope-best-buy-give-away-something-that-was-already-free.html
Haha, not so much just yet… but they get the gist.
ehhh I dont know about this one LC.
Can you say “So Far Gone” was valueless? “Trap Or Die”?
DJ Drama’s Gangsta Grillz Series.
The countless mixtapes that Wayne did that helped him build his career…Jay-z said it “Might Have To call The Mixtape Weezy”
In a perfect world music would be free, I’m trying to create that world.
Seriously though: I download a lot of music. It’s free people!!
I download your CD and don’t like it = Better luck next time
I download your CD, don’t like it, but know someone who will = 1 more fan who will go and buy your CD = artist makes money back. If they become a real fan, include merchandising and concert tickets.
I download your CD and really like it = Tell everyone to check this out = artist has more than one fan who will spend money on merchandise, concert tickets if he comes to my town = makes money and gains recognition = not a bad day at the office!
This is the coolest website, continue to keep it up!